The town of Chapel Hill is urging citizens to shop local on this year’s Small Business Saturday.

The Town Council delivered a proclamation last week to Cameron’s Gallery owner Bridget Pemberton-Smith and Spirit Guide at Top of the Hill Distillery Esteban McMahan, who stressed the importance of shopping at small businesses and the effect it has on the local economy.

“When you’re spending those dollars locally, we get to invest them back into our local businesses,” said McMahan. “That all helps lead to a much more vibrant community and a lot more charitable giving, and it helps lead to a lot more funkiness and unique character for towns like Chapel Hill.”

As a Carrboro business owner who lives in Chapel Hill, Pemberton-Smith sees the uniqueness of both cities on a daily basis.

“Today I had the opportunity to walk around Carrboro and talk to a lot of the small business owners to promote small business Saturday,” said Pemberton-Smith. “I’m always amazed of the variety of shops and restaurants we have, and I think that’s true in Chapel Hill as well.”

Parking in downtown Chapel Hill will be free this Saturday to celebrate Small Business Saturday.