UNC, Brandr Group Launch First Licensing Program for Current Student-Athletes

UNC partnered again with The Brandr Group earlier this week to launch the first ever group licensing program for current NCAA student-athletes.

Earlier this year, the school teamed with The Brandr Group to set up an Alumni Group Rights Program — which allows former Tar Heel athletes to profit from their name, image and likeness in relation to their college days.

With the NCAA now allowing all current student-athletes to monetize their name, image and likenesses, this represents the next step in the process.

Fans will now be able to purchase jerseys and other merchandise with their favorite player’s name and number on it.

Participation in the Group Licensing Program is voluntary and doesn’t restrict the ability of student-athletes to pursue their own additional opportunities.

Head football coach Mack Brown recently said that he was targeting ideas like these that would help entire teams, with the knowledge that star players like quarterback Sam Howell will always have more than their fair share of partnerships available.

“This is an outstanding opportunity because it will allow our student-athletes to benefit, together, with our trademarks and logos – and to have more choices and chances to collectively benefit from their NIL,” UNC Director of Athletics Bubba Cunningham said. “I have long supported the group licensing concept because it can positively impact so many student-athletes. I’m proud that Carolina is the first program to support college athletes, past and present, through group licensing.”

Photo via UNC Athletics

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