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The UNC Hussman School of Journalism and Media dedicated its new building this week. The Curtis Media Center is a flexible learning space including a broadcast studio, podcast studio, makerspace and classrooms.

The new building comes from a $10 million gift from the Curtis Foundation to UNC in 2018. The media center, named after North Carolina media mogul Don Curtis, has been under construction since before the coronavirus pandemic. It’s the first new building near Polk Place in more than a decade.

In the former site of what was the old Phillips Annex building, stands the three story and nearly 13,000 square foot Curtis Media Center with large glass windows.

Glass windows display the media center’s first floor broadcast studio. (Ava Pukatch / Chapelboro.com)

Broadcast studio in the Curtis Media Center. (Ava Pukatch / Chapelboro.com)

The Hussman student broadcasts, Carolina Week and Sports Xtra, will utilize the new broadcast studio. (Ava Pukatch / Chapelboro.com)

The control room for the broadcast studio. (Ava Pukatch / Chapelboro.com)

Through the first-floor windows the new broadcast studio, supporting the school productions Carolina Week and Sports Xtra, is visible. A 16-by-9-foot LED screen broadcasts a replay of Carolina basketball’s win over Duke as passersby stop and peer through the windows to watch.

Charlie Tuggle, associate dean of the Hussman School of Journalism and Media, said the glass windowed wall plays to the openness and transparency of journalism. The previous broadcast studio is tucked away in Carroll Hall.

“This is the main throughfare, Carolina Way, to go from campus up to Franklin Street,” Tuggle said. “Thousands of students will come by here. They’ll pause and watch the big screen. It’s like ‘Hey, I didn’t know we did that here.’ We’re already the second largest major on campus – not that we’re pushing to be number one – but I think this will add to the allure of our school.”

The second floor of the building is home of a new glass-walled podcast studio. The ground floor will be home to a makerspace for students in experimental marketing classes.

Several classroom and lecture spaces are also located on the second and third floors. These can be expanded to one 50-person classroom or separated into two 25-person classrooms – each equipped to be a high flex space with multiple monitors and microphones.

Classroom space is flexible – divisible to two 25 person classrooms or one larger 50 person classroom. (Ava Pukatch / Chapelboro.com)

Not only will journalism students be able to use those resources, but university programming will also be able to use the media center for larger events. Tuggle said the building is also wired by fiber to the rest of campus including athletic venues and Memorial Hall.

“So [if] any big-time entertainers should come in, we’re setting up to do greenroom interviews with them prior to their performance,” Tuggle said. “We can broadcast the performance. Anything that happens on this campus we can now broadcast live anywhere without one of the big production trucks having to come up. So, this frees up a lot of possibilities for the entire university.”

The view looking out the third floor windows of the media center. (Ava Pukatch / Chapelboro.com)

While the center is suited up with new technology to support student programming, its also a green building with solar panels on the roof.

“The student group that decides how student fees are used wanted to support that,” Tuggle said. “Students paid for the solar panels on the roof and we will generate enough electricity back into the grid that we offset our usage in this building. That’s the first building on campus that is neutral in that way.”

Tuggle said the school aims to have a few classes held in the Curtis Media Center during the second summer semester with full-use during the fall.

 


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