
James Spurling, a longtime friend of UNC football head coach Mack Brown and the football program in general, will now have his name immortalized at Kenan Stadium. The university unveiled the James Spurling West Concourse Thursday afternoon in a special ceremony attended by Spurling, Brown and dozens of other UNC football figures.
Before working for UNC, Spurling was a well-known business owner in Chapel Hill, whose service station in Eastgate was a popular gathering place for those within the university, including former chancellors and athletic directors.
“It was a ‘Who’s who’ of university and town leaders who’d come through every day,” said former UNC football player Jeff Saturday.
Today, Spurling serves as Director of Kenan Stadium, getting the stadium ready for numerous events every year, from football games to marriage proposals.
“What you have done for this place will never go away, and now your legacy will live forever,” Brown told Spurling at the ceremony. “We love you, we appreciate you.”
“Nobody deserves it more,” said Athletic Director Bubba Cunningham. “What you have done for this place and the university is unbelievable. It’s been said that you cannot live a perfect day until you do something for someone who cannot help you in return. James does that every day for hundreds of people. This is an opportunity to celebrate what he has meant to Carolina, and, specifically, to Carolina football.”
The Ram’s Club helped to raise funds for the renaming, doing it in secret from Spurling. Forty-Nine Degrees, an institutional design firm which helped to renovate Kenan Football Center with Spurling, provided the materials free of charge.
To learn more about Spurling, click here.
Featured image via Carolina Athletics
Chapelboro.com does not charge subscription fees. You can support local journalism and our mission to serve the community. Contribute today – every single dollar matters.
Related Stories
‹

100 Years of Kenan Stadium: Dress for SuccessUNC alumnus Hal Fischer recalls his surprise at seeing Tar Heel fans at Kenan Stadium dressed in coats and ties.

100 Years of Kenan Stadium: Wait, Which One is Kenan?UNC band director Jeff Fuchs recalls a miscommunication when staging a pregame ceremony at Kenan Stadium, and the hilarious consequences.

100 Years of Kenan Stadium: Let There Be Light!As hard as it is to believe now, Kenan Stadium existed for more than a half-century without permanent light fixtures.

100 Years of Kenan Stadium: 'We Owe Them Our Best'For UNC's Rick Steinbacher, the fan experience is top of mind during each Kenan Stadium gameday in the fall.

100 Years of Kenan Stadium: Dancing the Night AwayChatham County Public Information Officer Kara Lusk remembers her first Kenan Stadium performance with the UNC Dance Team in the 1990s.

UNC Teases Kenan Stadium Enhancements as Venue Prepares to Celebrate 100 YearsThe 2026 UNC football season will be the 100th in which the Tar Heels have called Kenan Stadium home, and the program is prepared to celebrate the historic venue with several upgrades and enhancements this fall. Two new video boards will be installed above each end zone, with both measuring 31.5 feet high by 106.5 […]

Tributes Pour In After James Spurling, Director of Kenan Stadium, Dies at 68James Spurling, who served as the Director of Kenan Stadium and the Kenan Football Center in the heart of the UNC campus since 2006 and had been a Chapel Hill staple for many years prior, died Thursday. He was 68 years old. Tributes flooded in from across the Chapel Hill and UNC sports communities following […]

ESPN to Broadcast Live Pregame Show from Kenan Stadium Ahead of UNC vs. TCU GameESPN will broadcast a special one-hour edition of its “College Football Countdown” show at Kenan Stadium before UNC hosts TCU the night of September 1. The broadcast will air live at 7 p.m. Kickoff is scheduled for 8 p.m. 📍Kenan Stadium 🗓️Labor Day College Football Countdown is coming to Chapel Hill Week 1! 🔗: https://t.co/EGOJ0Iffbe […]

Chansky's Notebook: Turf TalkNo matter how the grass grows on the new Kenan Stadium carpet, it is up to the team that takes the field to get butts in seats.

Kenan Stadium Returning to Natural Grass Playing Surface For 2025 SeasonNew UNC football head coach Bill Belichick is already installing sweeping changes in Chapel Hill. On Monday afternoon, the football program announced Kenan Stadium would be returning to a natural grass playing surface for the 2025 season and beyond. It’s natural. Kenan will be back to grass in 2025. https://t.co/Dy8ouQ4Qhm — Carolina Football (@UNCFootball) January […]
›