UNC Health Care announced Thursday morning it has changed its name to simply UNC Health as part of a rebranding effort.
The state-owned health care system launched its new identity to reflect its approach and commitment to improving North Carolinians’ health, saying in a release the new name is symbolic to its strategy of transformational change. The announcement also revealed the new system’s logo and color scheme.
“UNC Health’s transformation strategy boldly defines our road map over the next five to 10 years,” said UNC Health CEO Dr. Wesley Burks in Thursday’s release. “One of the key changes that will position us well to achieve our strategic goals is a new operating model. This is our first major operating model change in decades, and provides us with a modernized and integrated approach to meeting our patients’ needs.”
The system, which is headquartered in Chapel Hill, shared a video on its official Twitter account Thursday morning to accompany the announcement.
“From a practical standpoint, the launch of UNC Health is an identify refresh, something the healthcare system hasn’t implemented in many years,” Chief Communications and Marketing Officer Lisa Schiller said in the release. “This refresh simplifies the system name and gives it a focused opportunity to ensure consistent, universal branding across the full organization.”
According to the healthcare system, its mission statement to improve the health and well-being of North Carolinians and its commitment to clinical and service excellence is seeing no change. It also said the 33,000 employees working for UNC Health will see no changes in how they care for patients.
In its release, the health system said it will be further changing the visual and messaging of its hospital and clinic locations across the state in the coming months.
Photo via UNC Health.
Related Stories
‹
Apple, UNC Health Care Collaborate for New Health Records iPhone FeatureUNC patients will soon be able to check their health records on a new feature made by Apple and UNC Health Care. Apple recently announced collaboration with UNC Health Care, adding a Health Records feature on the iPhone Health app. UNC Health Care is among only 12 institutions nationwide, and the only health system in […]
Comprehensive Down Syndrome Clinic Opens at UNC Hospitals to Help Optimize Patient CareFriday marks the opening of UNC Health's Down syndrome clinic in Chapel Hill, which will provide holistic and specialized care to patients.
Innovative UNC Hospital Program Uses Students To Fill Health Care GapsThe course Biology 119, Experiencing Health Professions, trains UNC undergraduate students to serve as sitters for hospital patients.
New UNC Health Surgical Tower Completes First Operations, Officially OpensThe North Carolina Surgical Tower, which is part of the UNC Health system, saw its first surgeries in the building performed on Monday.
UNC Physician, Air Pilot Injured in Single-Plane Crash at RDU AirportA UNC Air plane's crash at Raleigh-Durham International Airport on Wednesday injured both passengers and led to a ground stop for flights.
UNC Hospitals Named One of World's Best Hospitals in 2024UNC Hospitals in Chapel Hill earned a spot on Newsweek’s “World’s Best Hospitals 2024” list last week. It’s one of three UNC Health institutions to be named to the list, along with UNC Health Rex in Raleigh and UNC Health Johnston in Smithfield. Fourteen total hospitals in the state of North Carolina are included on […]
UNC Surgical Hospital Sets Opening Celebration for April 19The UNC Health system sent out a save-the-date message to partners on Wednesday for the opening of the seven-story surgical hospital.
UNC Children's Hospital Celebrates 2024 With New Music VideoUNC Children’s Hospital rang in the new year and celebrated its dedicated staff with the release of its annual music video. This year, the song selection is “(I’ve Had) The Time of My Life” from the movie “Dirty Dancing” to honor the retirement of Dr. Stuart Gold. Dr. Gold, who has starred in each of […]
UNC Children's Hospital Named Among Nation's BestU.S. News & World Report has named UNC Children’s Hospital among the nation’s best children’s hospitals for the 15th consecutive year. Locally, UNC Children’s was ranked as the No. 2 children’s hospital in North Carolina and the No. 4 children’s hospital in the southeast. Hospital specialties must be graded in the top 50 nationwide to […]
UNC Children's Hospital Shares 'Kool' New Music Video to Celebrate New YearIn what has become an annual tradition, the UNC Children’s Hospital shared a music video to celebrate the new year and all who work at the hospital. This year, the song featured was “Celebration” by Kool & the Gang. As always, the video features Dr. Stuart Gold in a starring role. As the video begins, […]
›
Just a few short months ago while our hospital was spending nearly a million dollars on rebranding, one of our fellows took his own life. Teaching hospitals are spending millions of dollars on things like “rebranding” while their residents are obscenely overworked, underpaid, and depressed. It would be nice to be regarded as human beings and be fairly compensated for what we work. “Resident wellness” is not free bagels and its not a 20 minute yoga class in a hospital conference room with pagers going off. We want to feel valued for what we do. This is a resident-run institution. I wish teaching hospitals loved their residents as much as we love our patients.