UNC Health Care announced Thursday morning it has changed its name to simply UNC Health as part of a rebranding effort.

The state-owned health care system launched its new identity to reflect its approach and commitment to improving North Carolinians’ health, saying in a release the new name is symbolic to its strategy of transformational change. The announcement also revealed the new system’s logo and color scheme.

“UNC Health’s transformation strategy boldly defines our road map over the next five to 10 years,” said UNC Health CEO Dr. Wesley Burks in Thursday’s release. “One of the key changes that will position us well to achieve our strategic goals is a new operating model. This is our first major operating model change in decades, and provides us with a modernized and integrated approach to meeting our patients’ needs.”

The system, which is headquartered in Chapel Hill, shared a video on its official Twitter account Thursday morning to accompany the announcement.

“From a practical standpoint, the launch of UNC Health is an identify refresh, something the healthcare system hasn’t implemented in many years,” Chief Communications and Marketing Officer Lisa Schiller said in the release. “This refresh simplifies the system name and gives it a focused opportunity to ensure consistent, universal branding across the full organization.”

According to the healthcare system, its mission statement to improve the health and well-being of North Carolinians and its commitment to clinical and service excellence is seeing no change. It also said the 33,000 employees working for UNC Health will see no changes in how they care for patients.

In its release, the health system said it will be further changing the visual and messaging of its hospital and clinic locations across the state in the coming months.

Photo via UNC Health.

Related Stories
‹
Apple, UNC Health Care Collaborate for New Health Records iPhone Feature
UNC patients will soon be able to check their health records on a new feature made by Apple and UNC Health Care. Apple recently announced collaboration with UNC Health Care, adding a Health Records feature on the iPhone Health app. UNC Health Care is among only 12 institutions nationwide, and the only health system in […]
UNC Hospitals Receives Top National Ratings for Quality and Safety
UNC Hospitals in Chapel Hill was one of three hospitals affiliated with UNC Health to receive top five-star ratings from the Centers for Medicare and Medicaid Services (CMS), which measures both quality and safety for consumers. Only 290 hospitals across the country earned five-star ratings from CMS, eight of which are in North Carolina. UNC […]
U.S. News & World Report Ranks UNC Hospitals No. 2 in North Carolina
The latest “Best Hospitals” list from U.S. News & World Report ranked UNC Hospitals as the No. 2 hospital in the state of North Carolina. Four specialties within the hospitals received national rankings as well: Cancer – No. 48 Ear, Noes & Throat – No. 44 Urology – No. 31 Rehabilitation – No. 46 Five […]
UNC Health CEO, School of Medicine Dean Dr. Wesley Burks Stepping Down in September
The UNC Health system announced Tuesday its CEO and the UNC School of Medicine's dean Dr. Wesley Burks will step down on Sept. 1.
Comprehensive Down Syndrome Clinic Opens at UNC Hospitals to Help Optimize Patient Care
Friday marks the opening of UNC Health's Down syndrome clinic in Chapel Hill, which will provide holistic and specialized care to patients.
Innovative UNC Hospital Program Uses Students To Fill Health Care Gaps
The course Biology 119, Experiencing Health Professions, trains UNC undergraduate students to serve as sitters for hospital patients.
New UNC Health Surgical Tower Completes First Operations, Officially Opens
The North Carolina Surgical Tower, which is part of the UNC Health system, saw its first surgeries in the building performed on Monday.
UNC Physician, Air Pilot Injured in Single-Plane Crash at RDU Airport
A UNC Air plane's crash at Raleigh-Durham International Airport on Wednesday injured both passengers and led to a ground stop for flights.
UNC Hospitals Named One of World's Best Hospitals in 2024
UNC Hospitals in Chapel Hill earned a spot on Newsweek’s “World’s Best Hospitals 2024” list last week. It’s one of three UNC Health institutions to be named to the list, along with UNC Health Rex in Raleigh and UNC Health Johnston in Smithfield. Fourteen total hospitals in the state of North Carolina are included on […]
UNC Surgical Hospital Sets Opening Celebration for April 19
The UNC Health system sent out a save-the-date message to partners on Wednesday for the opening of the seven-story surgical hospital.
›