In September 2020, 97.9 The Hill WCHL and Chapelboro.com will establish its “Campaign for Local Community Nonprofit Advertising Fund.”

Through this initiative, ten local 501(c)(3) nonprofit organizations will be awarded advertising credit that can be used to promote the organization’s services in our community, fundraise, find volunteers, advertise events and more.

Each nonprofit’s advertising through the program will be customized based on the marketing needs of each organization — and promotion will be placed across the local media platforms of 97.9 The Hill, Chapelboro.com and its supporting social media outlets.

The nonprofit organizations will be chosen based on a community vote, which will take place between September 9 and September 25. To be included on the ballot, each organization must complete the Community Nonprofit Advertising Fund application on Chapelboro.com by September 4, 2020.

Eligible organizations include those that are located in Alamance, Chatham, Durham, or Orange counties and are registered as a 501(c)(3) nonprofit.  Religious organizations are ineligible for the award, as are political causes, candidates or campaigns.

The amount of advertising awarded to each nonprofit organization will be based entirely on the amount of funds raised through 97.9 The Hill and Chapelboro.com’s Campaign for Local by September 25, 2020. For example, if $100,000 is raised for 97.9 The Hill and Chapelboro.com through the Campaign for Local, then each nonprofit organization would receive $10,000 in advertising credit.

The work of 97.9 The Hill WCHL and Chapelboro.com is historically advertiser-supported through partnerships with local businesses, and the economic impact of COVID-19 has been significantly felt in our community. 97.9 The Hill and Chapelboro.com have recently begun accepting direct financial contributions in order to maintain operations, and the Community Nonprofit Advertising Fund allows 97.9 The Hill and Chapelboro.com to use those contributions to give back to the community and benefit other local organizations through their Campaign for Local.

Visit Chapelboro.com/CampaignForLocal for full details, or contact Jada Jarillo at jada@wchl.com or 919-240-6026 with further questions.

 

Chapelboro.com does not charge subscription fees. You can support local journalism and our mission to serve the community. Contribute today – every single dollar matters.

 

Related Stories
‹
97.9 The Hill's 2026 Football Season Programming: Here's What You'll Hear
The Hill will again provide robust coverage of UNC football during the 2026 season. Read the complete weekly programming schedule here.
August 1, 2026
This week, Dr. Deborah Stroman is joined by Darrick Johnson, founder of Sherpa Sports AI. They discuss the need for technological innovation in sports. Disclaimer: I believe in the transformative promise of artificial intelligence, while deeply recognizing and opposing the environmental strain and disproportionate harm its energy and land demands place on at-risk communities.
97.9 The Hill WCHL to Switch Affiliations from CBS News to ABC News
Chapel Hill's 97.9 The Hill WCHL will begin airing hourly updates from ABC News Radio in its broadcasts starting on Monday, May 4.
April 11, 2026
This week, Dr. Deborah Stroman is joined by UNC professor Dr. Erianne Weight to discuss college athletics.
On the Porch: Dr. Jim Crawford - October News Roundup
This Week: Born into a blue collar and agricultural clan in rural Pennsylvania, Dr. Jim Crawford was the first in his family to graduate from college. Earning his PhD from the University of North Carolina, he taught US and World History at several universities in the piedmont North Carolina for several decades. He served as chairman of the Chatham County board of commissioners. He is a firm believer in American democracy and trusts that the constitution will hold firm now as it has in past crises despite the broken, distempered electorate. 
97.9 The Hill Named NCAB's 2025 Non-Metro Station of the Year
Your hometown radio station has once again been honored as the best in North Carolina. The North Carolina Association of Broadcasters named 97.9 The Hill WCHL as its 2025 Non-Metro Station of the Year Wednesday at its annual awards luncheon. The award is given to the top station outside of large and medium-sized markets in […]
UNC Falls in Another Heartbreaker vs. Virginia. Can They Get Over the Hump? — The Carolina Football Hour (Oct. 27, 2025)
UNC played another close game Saturday at Kenan Stadium, but again the Tar Heels fell inches short in a 17-16 overtime loss.
LISTEN: 97.9 The Hill WCHL's UNC Men's Basketball Season Preview
The Hill WCHL’s Andrew Stuckey, Brighton McConnell and Michael Koh and a host of special guests previewed the 2025-26 UNC men’s basketball season Friday ahead of the Tar Heels’ preseason exhibition game vs. No. 8 BYU. Topics discussed include Carolina’s roster overhaul during the offseason as well as a challenging non-conference schedule, and Stuckey, […]
97.9 The Hill to Debut New UNC Football Show This Season
The Hill, the flagship station for Tar Heel sports, is excited to announce the premiere of a new, exclusive football show airing this season. “The Carolina Football Hour on Franklin” will air its debut episode this coming Wednesday, August 27, at 6 p.m. The show will air weekly on Monday nights at 6 p.m. […]
97.9 The Hill WCHL to Remain the Flagship Station for Tar Heel Sports
The Hill WCHL has signed a new four-year contract with Learfield which will keep it as the flagship station for Tar Heel sports.
›