In September 2020, 97.9 The Hill WCHL and Chapelboro.com will establish its “Campaign for Local Community Nonprofit Advertising Fund.”
Through this initiative, ten local 501(c)(3) nonprofit organizations will be awarded advertising credit that can be used to promote the organization’s services in our community, fundraise, find volunteers, advertise events and more.
Each nonprofit’s advertising through the program will be customized based on the marketing needs of each organization — and promotion will be placed across the local media platforms of 97.9 The Hill, Chapelboro.com and its supporting social media outlets.
The nonprofit organizations will be chosen based on a community vote, which will take place between September 9 and September 25. To be included on the ballot, each organization must complete the Community Nonprofit Advertising Fund application on Chapelboro.com by September 4, 2020.
Eligible organizations include those that are located in Alamance, Chatham, Durham, or Orange counties and are registered as a 501(c)(3) nonprofit. Religious organizations are ineligible for the award, as are political causes, candidates or campaigns.
The amount of advertising awarded to each nonprofit organization will be based entirely on the amount of funds raised through 97.9 The Hill and Chapelboro.com’s Campaign for Local by September 25, 2020. For example, if $100,000 is raised for 97.9 The Hill and Chapelboro.com through the Campaign for Local, then each nonprofit organization would receive $10,000 in advertising credit.
The work of 97.9 The Hill WCHL and Chapelboro.com is historically advertiser-supported through partnerships with local businesses, and the economic impact of COVID-19 has been significantly felt in our community. 97.9 The Hill and Chapelboro.com have recently begun accepting direct financial contributions in order to maintain operations, and the Community Nonprofit Advertising Fund allows 97.9 The Hill and Chapelboro.com to use those contributions to give back to the community and benefit other local organizations through their Campaign for Local.
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