The Graham location of International Minute Press has, like many local businesses, had to work to keep up over the past year. With new challenges appearing and new problems posed every day, IMP has shifted focus and adapted to the situation.
According to Paul Thompson, co-owner of the IMP location in Graham, the past year has brought a broader approach to how IMP does business. Moving from materials like flyers, brochures, posters and the like to more wide-format printing — such as yard signs, banners, wall graphics and more.
“It was a dramatic change in what we’ve been doing for a number of years,” said Thompson. “… It’s amazing, you don’t realize until something like COVID comes along how much printing is event-driven … And when events got cut out, things changed a lot.”
International Minute Press co-owners Paul Thompson and Alan Bailey. (photo via IMP)
IMP’s investment in a new wide-format printer made effectively serving a new scope and scale of business possible, though it’s a bit of a departure from the digital printing landscape.
“The first indication we saw was everybody putting signs in their yard, like ‘happy graduation to so-and-so 2020’ and things like that,” said Thompson. “So, we knew we were going to have to refocus our business quite a bit. We invested in a better wide-format printer and started doing signs like crazy … We’ve done thousands of signs for the 36 schools in Alamance County.”
Listen below for the full conversation between Aaron Keck and Paul Thompson of International Minute Press‘ Graham location, and to learn more about how IMP has adapted to the challenges of the past year while working to serve the needs of the community.
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