This week’s WCHL Hometown Hero, presented by Hendrick Southpoint, is Betsy Bertram from Townsend Bertram & Company.

“In 1988, my parents opened Townsend Bertram & Company in Carrboro and we are celebrating 30 years in Carrboro,” Bertram said. “Townsend Bertram & Company is an adventure outfitter shop and when my parents opened it in 1988, their vision was to outfit people for their adventures around the block or around the world and that is still our mission today.

“I feel very grateful to get to be involved with my family’s business. And in the wake of losing my father, we’ve set up the Scott Bertram Scholarship Fund with local nonprofit Learning Outside and one of our other wonderful local nonprofits, the Haw River Assembly doing great work in our community.”