In response to calls from leaders and coaches at The University of North Carolina at Chapel Hill, 97.9 The Hill WCHL has launched a program designed to create Name-Image-Likeness opportunities for all UNC-Chapel Hill varsity athletes. The 2021 UNC Football Team will function as the pilot program for this exciting opportunity.

In his first press conference on the subject of NIL in July, UNC Head Football Coach Mack Brown said, “We’ve been looking really, really hard as a group to try to find things that can benefit our entire team, because the Sam Howells of the world are going to make their deals and they’re going make their money. But the backup right guard; what can we do to help him? What can we do to share the money with all of our players? We feel like that is more beneficial to our team.”

The “Carolina Player Spotlight” radio feature gives all 100 football players the opportunity to be featured on 97.9 The Hill WCHL and Chapelboro.com. This segment is designed to bring awareness and familiarity to the whole team, one player at a time.

In partnership with local businesses, the players will tell the community a little bit about themselves, and the feature will be made possible by these businesses. All players will be invited to participate and all who do will be compensated for providing their voices for their Carolina Player Spotlight which will also be available on Chapelboro.com.

“Our aim is to be a media partner for these young athletes,” said Aubrey Williams, General Manager of 97.9 The Hill WCHL. “For many, this will be their first media opportunity and we want to set the tone for a professional experience that they can carry with them into the world, while simultaneously offering a financial benefit.”

UNC Athletic Director Bubba Cunningham shared support of this program by saying, “Thanks to WCHL for creating an NIL program that will provide many opportunities for athletes in this new era. We all want to support our student-athletes and appreciate those businesses that get behind programs like this.”

Throughout the UNC Football season (September-December) 97.9 The Hill WCHL will air 60-second player spotlights during prime time daily programming and UNC Football game broadcasts.

Chapelboro.com does not charge subscription fees. You can support local journalism and our mission to serve the community. Contribute today – every single dollar matters.

 

Related Stories
‹
Chansky's Notebook: Getting 'Aligned'
As of yesterday, Mack Brown's pleading appears to be working on the Heels4Life NIL tally, if not in the court of social media.
Chansky's Notebook: Call to Arms
Since UNC lost more players than it has signed in the transfer portal, Mack Brown is ready to take the next step.
Chansky's Notebook: NIL Week
The NIL demands on a player like an All-American quarterback have to be immense, even if he only can meet a fraction of multiple requests.
Chansky's Notebook: Old Way Working
Art Chansky’s Sports Notebook is presented by The Casual Pint. YOUR place for delicious pub food paired with local beer. Choose among 35 rotating taps and 200+ beers in the cooler. Carolina continues to sell the 40-year commitment more than NIL. The football Tar Heels have 24 commitments in the high school class of 2024 […]
Chansky's Notebook: NIL Still A Mess
Since the NCAA backed away with some guidelines but little guidance for NIL, nobody has told any school that what it’s doing is wrong.
Chansky's Notebook: What Heels4Life Means
Unfortunately, NIL is about the money first. Inside Carolina has an informative interview with Graham Boone, a young man whose family from Concord is Tar Heel blue and true. Boone is the new executive director of Heels4Life, UNC’s football collective in these wild west days of Name-Image-Likeness (NIL). Boone rolls out in detail what Carolina […]
UNC Football Players Launching Chapel Hill NIL Club
In the wake of UNC officially launching its online marketplace for name, image and likeness deals, one program is already making moves. On Thursday, several UNC football players, including defensive lineman Kaimon Rucker, cornerback Storm Duck and wide receiver Josh Downs, shared a message on Twitter announcing the formation of the Chapel Hill NIL Club. […]
Ten Months Later, Former UNC Linebacker Shakeel Rashad Breaks Down Effects of NIL
For those who have followed college athletics this year, NIL has become shorthand for a number of issues. The jargon around the NCAA has made it difficult to discern what NIL actually is. Fortunately, former UNC linebacker Shakeel Rashad, who serves as executive director for the organization Heels 4 Life, was able to […]
Chansky's Notebook: 'Out Of Control'
NIL and the transfer portal are entwining demons of college athletics. They happened about the same time, but athletes being paid for their Name-Image-Likeness while allowed to transfer and not sit out a year have taken the corruption in college sports to a new level. UNC football coach Mack Brown said so in his pre-spring […]
Art’s Angle: Storms Brewing
This is game week of the new college football season, and Hurricane Ida is not the only storm we have to worry about as the Tar Heels open at Virginia Tech Friday night. The path of Ida, right now, is expected to impact the Blacksburg area on Wednesday or Thursday, and if it remains a […]
›