This is the third entry of a series: you can find Part One here, as well as Part Two here.

I have spent a lot of time over the past couple of years studying recent neuroscience discoveries into the relationships between your brain’s optimal performance and your preferred behaviors—the ways you are naturally predisposed to behave when taking on a new challenge or opportunity align with your brain being it’s most resilient, adaptive, creative, and ready to learn. My study was directed towards determining which Creative and Entrepreneurial qualities and behaviors are most useful to each specific behavior set. The neuroscientists identified four Preferred Behavior Clusters and found that each of us have two that we want to act from.

I will introduce the four Preferred Behavior Clusters, one in each of the next four columns, and then identify the Creative and Entrepreneurial qualities that are naturally found there, the ones that will be easiest for you to integrate and most likely apply in your work and all of life’s activities.

It will be useful for you to read about the behaviors and creative qualities that don’t describe you as it is likely you collaborate with, or live in the same household with, others who operate out of a different set of preferred behaviors.

Today we’ll focus on the Supporting and Coordinating Behavior Cluster.

When faced with a new challenge or situation are you predisposed to be considerate, kindhearted, and harmonious? You are good natured? Do you handle repetitive work well?

You do a good job of helping folks get the most out of their skills, inviting their opinions and participation, and you are calm under pressure. You are open-minded and adept at consulting. You remain calm under pressure.

You enjoy collaborating.

If that sounds like you, then these are the Creative and Entrepreneurial qualities naturally found in your behavior makeup when you are…

Originating New Creative Ideas

I’ve said it before, it bears repeating: while the classic picture of creativity is that ideas come from within a creative brain research shows that the best ideas are much more likely to be found ‘out there’ and your preferred behaviors—like being generous and a good listener—make you naturally a great social capital builder. It’s in your social capital network that you find your creative ideas.

Because you are generous with others they want to be generous in return and that cultivates fresh creative energy.

Because you are a great listener you learn from the best of others ideas and folks are more eager to share their ideas with you—it’s a great position to be in, at the center of idea exchange.

You are patient, allowing the work to emerge, to present its best iteration.

Executing and Collaborating 

More more important than the creative idea is the execution, turning the idea into an even better version of itself, and the same qualities that make you great at building social capital make you and effective and popular collaborator.

Because you are broad minded you will be generous with alternative ideas and view points,  so the best idea emerges.

Your good nature means folks enjoy working co-cooperatively with you.

You are a natural Servant Leader, motivated to not only get the job done but to make sure the folks working with you have the chance to express their best talents.

People like believing you and you are effective at selling what you believe in.

Places to challenge your Creative and Entrepreneurial Growth

Folks with your behaviors preferences often like an easy going pace and don’t always get started quickly so I recommend you spend some time practicing a Ready Fire Aim approach for getting started. It is a wonderful balance between caution and action. You can learn more about RFA approaches like ‘Find Friends Fast’ and ‘Do what you can where you are with what you have’ in an earlier article I wrote for the site, found here.


“Exploring Your Creative Genius” takes an expansive view on what it means to be creative and entrepreneurial in an ongoing conversation led by Carl Nordgren — entrepreneur, novelist, and lifelong student with decades of experience growing his own creative capacity and assisting others to do the same in exciting new ways!

You can also find more ways to explore your creative genius in this column’s companion radio program, broadcasting on 97.9 The Hill WCHL and posted here on Chapelboro!


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