This is the second of a series, you can find Part One here

I have spent a lot of time over the past couple of years studying recent neuroscience discoveries into the relationships between your brain’s optimal performance and your preferred behaviors—the ways you are naturally predisposed to behave when taking on a new challenge or opportunity align with your brain being it’s most resilient, adaptive, creative, and ready to learn. My study was directed towards determining which Creative and Entrepreneurial qualities and behaviors are most useful to each specific behavior set. The neuroscientists identified four Preferred Behavior Clusters and found that each of us have two that we want to act from.

I will introduce the four Preferred Behavior Clusters, one in each of the next four columns, and then identify the Creative and Entrepreneurial qualities that are naturally found there, the ones that will be easiest for you to integrate and most likely apply in your work and all of life’s activities.

It will be useful for you to read about the behaviors and creative qualities that don’t describe you as it is likely you collaborate with, or live in the same household with, others who operate out of a different set of preferred behaviors.

Today we will cover the Focusing and Delivering Behavior Cluster.

You cope well with adverse situations. You are competitive, driven to win. You are forceful, blunt, sometimes even outspoken. You are good at negotiating. You are self-reliant and venturesome, self-motivated and practical. You work well with structure. You like taking action.

Originating New Creative Ideas

That bias for action is a defining behavior trait and it serves you well in generating ideas. Most folks have the sense that ideas come from an imaginative brain. Most valuable new ideas are most likely discovered, out in the world, and your action predisposition gets you out there, learning about what’s happening, listening to what folks are talking about.

You are ready to take a daring approach to life, which means you look at opportunities and challenges from places others shy away from. And that daring approach means you’re inclined to give new ideas a chance to reveal themselves to you.

You are tough-minded, ready to make hard decisions, like letting go of the idea you liked until a better one came along.

Executing and Collaborating

A great idea is just a start. Successful creative work requires execution, almost always as a team. You are flexible, allowing you to adapt gracefully as the project changes—and it usually does. Your enthusiasm naturally helps the team enjoy the work more. You are adept at helping a kinship grow among team members.

You know successful execution is often all about building early momentum and maintaining it, and your respect for goals and deadlines results in your leadership keeping the energy moving forward.

You are hard working, ready to make your full contribution, a great trait for a leader to have. Plus you are calm under pressure, a quality the team benefits from.

You have a strong practical streak, bringing a productive focus to your creative work, and at the same time you aren’t afraid to break rules if there is a better way to get great work done.

Places to challenge your Creative and Entrepreneurial Growth

Since you are highly competitive and want to be the best leader to get the best results, take a good look at adopting Servant Leadership. This leadership idea is based on the appreciation that when you genuinely serve folks through your leadership they will grant you more authority and be much more likely to accomplish their best work.

To read more about how to develop your wonderful Bias for Action, check out this past edition of “Exploring Your Creative Genius!”


“Exploring Your Creative Genius” takes an expansive view on what it means to be creative and entrepreneurial in an ongoing conversation led by Carl Nordgren — entrepreneur, novelist, and lifelong student with decades of experience growing his own creative capacity and assisting others to do the same in exciting new ways!

You can also find more ways to explore your creative genius in this column’s companion radio program, broadcasting on 97.9 The Hill WCHL and posted here on Chapelboro!


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