I have spent a lot of time over the past couple of years studying recent neuroscience discoveries into the relationships between your brain’s optimal performance and your preferred behaviors—the ways you are naturally predisposed to behave when taking on a new challenge or opportunity align with your brain being it’s most resilient, adaptive, creative, and ready to learn. My study was directed towards determining which Creative and Entrepreneurial qualities and behaviors are most useful to each specific behavior set. The neuroscientists identified four Preferred Behavior Clusters and found that each of us have two that we want to act from.

I will introduce the four Preferred Behavior Clusters, one in each of the next four columns, and then identify the Creative and Entrepreneurial qualities that are naturally found there, the ones that will be easiest for you to integrate and most likely apply in your work and all of life’s activities.

It will be useful for you to read about the behaviors and creative qualities that don’t describe you as it is likely you collaborate with, or live in the same household with, others who operate out of a different set of preferred behaviors.

We’ll start today with the Evaluating and Finishing Behavior Cluster.

When faced with a new challenge is your first inclination to find all the data, all the known facts and information, and study them; you like taking a methodical approach. You are great at following through, with great attention to detail. You carefully check all the options, and don’t accept things at face value.

You are fair-minded and tend to be unemotional.

If that sounds like you, then these are the Creative and Entrepreneurial qualities naturally found in your behavior makeup when you are…

Originating New Creative Ideas

The conventional thinking is that ideas come from our imaginations but research finds time and again that the most practically useful new insights are most likely found by someone interacting with the world. And that’s you. You love to play with and question the data, the details, the experiences, looking for gaps in the data that indicate what’s actually happening.

Plus you are very are thorough, studying those anomalies you find from many angles, getting many perspectiveS, and there’s all sorts of evidence that says if you want to have a really good creative idea, have lots of ideas.

And you are fair minded, a very important creative trait; you give new ideas a chance.

Executing and Collaborating

For sure the new idea is important but turning that idea into something special or at least something of value is key and you enjoy the execution phase of the creative process.

You are adept at communicating that complexity you found in your analysis of the data, making it simple for the rest of us.

You bring an astute and discerning wisdom to the moment, carefully checking pros and cons, providing confidence we are on the right path or helping us realize we aren’t, sooner than later.

Your predisposition for follow through keeps the project moving.

Places to challenge your Creative and Entrepreneurial growth

Your preference is for a clear path and as you likely have experienced, those straight well defined paths are much less frequent. So you need to become more comfortable making your way, finding your direction.

Your creative growth will benefit from you intentionally taking a playful approach, to work and to life.

Because of your cautious nature you will appreciate the creative action steps that lead to that new growth that are incremental, that allow you to take a small step and discover what you have learned before you take the next step. Last year I wrote a column for this site that shared those incremental “Ready, Fire. Aim Action steps that will serve you well.


“Exploring Your Creative Genius” takes an expansive view on what it means to be creative and entrepreneurial in an ongoing conversation led by Carl Nordgren — entrepreneur, novelist, and lifelong student with decades of experience growing his own creative capacity and assisting others to do the same in exciting new ways!

You can also find more ways to explore your creative genius in this column’s companion radio program, broadcasting on 97.9 The Hill WCHL and posted here on Chapelboro!


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