The UNC football program announced Wednesday that it has recently launched the Bill Koman Game Plan for Success and its new branding initiative, Blueprint 919, to provide football players the skills to thrive both on and off the field.

In addition, the Koman Game Plan for Success will also help provide resources to players to help them understand and effectively navigate potential name, image and likeness opportunities that may arise in the future.

The branding program in Blueprint 919 seeks to help Tar Heel football players determine who they are, define their key traits, develop their image, recognize their target audiences, and maximize their external presence.

Members of the creative branding team will conduct group and individual tutorials with players on media training, public speaking and social media execution.

The initiative was created thanks to a generous gift to the university from Jim and Jennifer Koman in honor of Jim’s father, Bill. It was meant to help bring to life the motto of the football program, which is that UNC is not a four-year decision, but a 40-year decision.

“North Carolina is and has been a national brand for a long time,” head coach Mack Brown said. “As the prominence of the football program continues to rise, it’s crucial that we’re providing resources and guidance so our student-athletes can grow as well-rounded, conscientious men, who also know how to take advantage of their personal brand.

“The combination of these two programs will complement and enhance the first-class educational experience Carolina provides and should be a real asset for our program moving forward,” he added.

 

Photo via Dakota Moyer

Chapelboro.com does not charge subscription fees. You can support local journalism and our mission to serve the community. Contribute today – every single dollar matters.

Related Stories
‹
UNC Football at Clemson (2026): How to Watch, Cord-Cutting Options and Kickoff Time
UNC will look to continue its strong start to the 2026 season when it visits Clemson Saturday. The Tar Heels have not won at the Tigers’ Memorial Stadium since 2001 and have lost the last seven meetings regardless of location. If you aren’t making the trip down south with the team, here’s how you can […]
On Air Today: Can the Tar Heels Win in Death Valley?
Voice of the Tar Heels Jones Angell joins Aaron to discuss UNC football's upcoming game at Clemson, a game the Heels believe they can win.
The Morning News: CHCCS Mandarin World Language, UNC Football
In today's news: the Chapel Hill-Carrboro school board votes to dissolve the Mandarin World Language pathway now at Glenwood Elementary.
Opportunity Awaits UNC Football at Clemson. Can the Tar Heels Capitalize?
Against a seemingly vulnerable Clemson team Saturday, UNC has a chance to pick up a narrative-shifting win in Death Valley.
Steve Belichick to Resign as UNC Ends Investigation Into Football Program, Saying Issues 'Isolated in Scope'
A release from UNC on Thursday said Steve Belichick will step down after his medical leave, which is part of its concluding investigation.
The Morning News: Pittsboro Town Hall, Carrboro Police Chief Retires, UNC Football Arrest
In today's news: Carrboro's police chief is retiring, and a UNC football player is arrested (and another is cited) in a traffic stop Tuesday.
100 Years of Kenan Stadium: 'We Owe Them Our Best'
For UNC's Rick Steinbacher, the fan experience is top of mind during each Kenan Stadium gameday in the fall.
UNC Football Players Charged with Carrying Concealed Handgun, Speeding After Traffic Stop
UNC football player Keeyun Chapman was arrested for carrying a concealed handgun and teammate C.J. Sadler was cited for speeding during a traffic stop Tuesday night in Chapel Hill. The police report for Chapman’s arrest notes the traffic stop took place at 1050 Martin Luther King Jr. Boulevard at 9:30 p.m. The charge against him […]
ACC Opponents Announced for UNC Football's 2027 Season
The ACC has announced the nine conference opponents for UNC’s 2027 football season. As part of the league’s scheduling model, 16 of the 17 league members will play nine ACC games, while only Clemson will play eight (the Tigers are scheduled to face Notre Dame in 2027). The structure ensures that every league member will […]
UNC's Ryleigh Heck, Rece Verhoff Among Those Joining Indiana NCAA Lawsuit
UNC kicker Rece Verhoff and three former members of the field hockey team – including former All-American Ryleigh Heck – are joining a lawsuit against the NCAA out of the state of Indiana. The four players, as well as dozens of others from multiple sports who graduated high school in 2022, are seeking a fifth […]
›