The UNC football program announced Wednesday that it has recently launched the Bill Koman Game Plan for Success and its new branding initiative, Blueprint 919, to provide football players the skills to thrive both on and off the field.

In addition, the Koman Game Plan for Success will also help provide resources to players to help them understand and effectively navigate potential name, image and likeness opportunities that may arise in the future.

The branding program in Blueprint 919 seeks to help Tar Heel football players determine who they are, define their key traits, develop their image, recognize their target audiences, and maximize their external presence.

Members of the creative branding team will conduct group and individual tutorials with players on media training, public speaking and social media execution.

The initiative was created thanks to a generous gift to the university from Jim and Jennifer Koman in honor of Jim’s father, Bill. It was meant to help bring to life the motto of the football program, which is that UNC is not a four-year decision, but a 40-year decision.

“North Carolina is and has been a national brand for a long time,” head coach Mack Brown said. “As the prominence of the football program continues to rise, it’s crucial that we’re providing resources and guidance so our student-athletes can grow as well-rounded, conscientious men, who also know how to take advantage of their personal brand.

“The combination of these two programs will complement and enhance the first-class educational experience Carolina provides and should be a real asset for our program moving forward,” he added.

 

Photo via Dakota Moyer

Chapelboro.com does not charge subscription fees. You can support local journalism and our mission to serve the community. Contribute today – every single dollar matters.

Related Stories
‹
'I Can Do This For a Long Time': Bobby Petrino Excited for New Challenge With UNC Football
Let’s get one thing out of the way first: UNC’s new offensive coordinator is known for more than just being a football coach. Ask Atlanta Falcons fans about Bobby Petrino’s antics. Or the folks in Louisville. Or Arkansas. The paper trail that follows Petrino everywhere he goes is long, and it bends toward absurdity. Egregiously […]
Chansky's Notebook: Dead Man Walking?
With Hubert Davis dismissed, no seat will be hotter in Chapel Hill than UNC head football coach Bill Belichick’s this fall.
Chansky's Notebook: 'We Have Our Team Now'
Bill Belichick spoke to the media at the Kenan Football Center Tuesday as UNC opened its spring practice season.
Chansky's Notebook: Mack is Back (Again)
Mack Brown's midcourt ceremony at the Smith Center Monday night was a satisfying end to what had been an awkward UNC football saga.
Here's a List of Which Transfers Have Committed to UNC Football in 2026
The college football transfer portal opened Friday, Jan. 2 and closed Friday, Jan. 16. Here’s a list of players who have committed to head coach Bill Belichick and UNC out of the portal so far, with their classes for the 2026 season: QB Billy Edwards, Jr. (Most recent school: Wisconsin, redshirt senior) Ranked 3rd in […]
Tributes Pour In After James Spurling, Director of Kenan Stadium, Dies at 68
James Spurling, who served as the Director of Kenan Stadium and the Kenan Football Center in the heart of the UNC campus since 2006 and had been a Chapel Hill staple for many years prior, died Thursday. He was 68 years old. Tributes flooded in from across the Chapel Hill and UNC sports communities following […]
Financial Report Shows UNC Athletics Operated at $15 Million Deficit in 2024-25 Year
The newest financial report from the UNC athletic department to the NCAA shows the department operated at a deficit of more than $15 million during the 2024-25 fiscal year. The department reported revenues of $172,951,034 and reported expenses of $187,967,260. The UNC athletic department had operated at a profit in each of the past three […]
'Hard to Imagine': Newmark, Lombardi, Others Share Disbelief at Bill Belichick Hall of Fame Vote
UNC football general manager Michael Lombardi and athletic-director-in-waiting Steve Newmark were among many sports figures to share their disappointment and surprise at reports that head coach Bill Belichick was not voted into the Pro Football Hall of Fame on his first ballot. An ESPN report published Tuesday night indicated Belichick, currently between his first and […]
Chansky's Notebook: Sophomore Slippage
UNC's schedule for the 2026 football season is out, and Art Chansky says it is very, very bad news for Bill Belichick's second year.
Schedule Set for UNC Football's 2026 Season
The UNC football program now has its complete schedule for the 2026 season. The ACC revealed all of the league members’ schedules Monday night. Your 2026 North Carolina Football Schedule. 🐏 🔗: https://t.co/VQdkI47r8n🎟️: https://t.co/XERIbvZEH8 pic.twitter.com/6Zb5uSn1y3 — Carolina Football (@UNCFootball) January 26, 2026 UNC will open the season in Dublin, Ireland against TCU as part of […]
›