UNC Athletics Launching NIL Exchange Marketplace

On Monday, the UNC Athletic Department announced it is opening the Carolina NIL Exchange, a new online marketplace to connect UNC student-athletes with businesses interested in creating NIL deals. The exchange was made in conjunction with INFLCR (pronounced “influencer”), which describes itself as “the leading content and compliance software platform for elite athletics.”

The NIL Exchange will officially begin with an in-person reception on Monday, August 22, which will feature representatives from local, national and global businesses meeting directly with Carolina student-athletes. The exchange is available to any and all of UNC’s 28 varsity sports.

“We appreciate expanding our partnership with INFLCR with the addition of the Carolina NIL Exchange because it allows us to help our student-athletes expand their NIL opportunities,’’ said UNC athletic director Bubba Cunningham.  “Making connections is key to finding those opportunities, and having a central marketplace where student-athletes can engage directly with businesses is key. This is another outstanding addition to our extensive NIL program.”

All UNC student-athletes will automatically have access to the exchange. And while the exchange itself is licensed by the university, neither UNC nor INFLCR will be involved in individual negotiations of NIL deals.

“UNC continues to be a leader in student-athlete empowerment around NIL, so we’re thrilled to bring this custom INFLCR powered Local Exchange platform to the entire Tar Heel community,” said INFLCR founder Jim Cavale. “With North Carolina being a major national brand, the Carolina NIL Exchange will open up a vast number of NIL opportunities for Tar Heel student-athletes for years to come.”

Featured image via UNC

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