An anonymous donation is spurring fundraising efforts for need-based and merit-based scholarships at UNC.

Officials announced on Tuesday the university had accepted a $20 million “match challenge” to benefit both Carolina Covenant and Morehead-Cain Scholarships.

The challenge, known as the “Give for Good: Scholarship Challenge,” will allow UNC to continue meeting the university’s mission of being “truly need blind during the admission process.”

Chancellor Carol Folt said announcing this challenge on University Day – celebrating the opening of UNC – was an appropriate way to further the university’s cause.

“This is a wonderful way to mark Carolina’s 223rd birthday with an incredibly generous gift and the match challenge, which will help us raise additional funds for need- and merit-based scholarships,” Folt said in a statement issued by the university. “Carolina continues as a leader among public universities at meeting the full financial need of all undergraduate students who qualify for federal aid. We believe that all students should have the opportunity to go as far as their talents and hard work takes them. This initiative will help provide additional scholarship resources for our deserving students.”

The challenge is the next piece of a fundraising campaign that has set records for annual giving in each of the last two years.

“We are profoundly grateful for a gift that so deftly aligns with our core values, upholds UNC-Chapel Hill’s commitment to excellence, accessibility, and affordability, and at the same time issues a call to action to others in the Carolina community to help enrich the lives of deserving students and their families,” vice chancellor for university development David Routh said in a release.

The Morehead-Cain Foundation, which was founded in 1945, established the first merit-based scholarship program in the country and has benefitted more than 3,100 students over that time frame, according to UNC.

The Carolina Covenant scholarship program was launched in 2004 with hopes of providing students from low-income families to attend UNC and graduate debt free. The program serves many students who are the first in their families to go to college. More than 6,000 students have been a part of the program over its 12-year existence.

The match challenge runs through October 2017.