Gregory Woloszczuk

Small Business, Big Lessons: Find Me!

Making it easy for potential customers to find your business is a basic step to success. Whether it’s on the web or visibility at your brick-and-mortar location, people need to know you’re there and returning customers need an easy path back! This week’s “Small Business, Big Lessons” will be looking at a useful tool to quickly check how your business appears across the web, why location matters on a map and how your reputation can – and should – speak for itself. Where are you listed – There are hundreds of sites your business could possibly be listed on....

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Small Business, Big Lessons: Time to Celebrate Accomplishments

A few weeks ago, we discussed getting ready for the New Year. If you followed through and have a plan for next year, now is the time to take a break and celebrate. Be sure to take care of the people around you that are helping you deliver results. Team: “Team” can be overused. In my definition it is the people on your payroll that keep the business moving day to day. Have you thanked them for all they do to retain customers and acknowledge when they were creative at solving a concern or saved you money? Did anyone go...

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Small Business, Big Lessons: Sign, Sign, Everywhere a Sign

As the song goes, everywhere a sign… but do you have the correct signage? There’s an almost overwhelming amount of visual information bombarding your potential customers on a day-to-day basis. People are practically glued to their mobile devices, and you’re trying to attract new business while also cross-selling and up-selling. Leveraging your visual presence requires tact and precision, and the right signage can make a significant difference to your daily traffic. The maximum amount and type of allowed signage is determined by zoning and, if you’re leasing, landlord restrictions. Always ensure that you know the rules to follow to...

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Small Business, Big Lessons: Happy New Year!

It might be a little early to properly celebrate the new year, but that doesn’t mean that hopes for a healthy and prosperous 2018 aren’t high. Making resolutions isn’t the only way to help set yourself up for success, though. With a little bit of advance planning and preparation here in the midst of holiday sales and chaos, you can set your business up for a strong start next year. Specifically, in four important areas: taxes, leases, inventory and labor costs. Taxes: Being aware of taxes, what to expect when they come due and what is changing in terms...

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Small Business, Big Lessons: ‘Tis The Season

As the shopping season starts to heat up, so does the potential for fraud. Unfortunately, as sales pick up, the unscrupulous try to take advantage of merchants and consumers. The busier we are, the less we all pay attention to detail. This week we will focus on what retailers can do to protect themselves. The three areas we will focus on are returns, cash / credit card purchases, and general safety. Returns: Be sure to have a clear and fair return policy posted. I have heard of instances where a high end good was purchased and a person tried...

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Small Business, Big Lessons: Rinse & Repeat

One of the core operational challenges in a business is consistency. No matter if it’s an online business or old fashioned brick-and-mortar, do your clients know what to expect, and have confidence that their expectations will be met? Consistency in your business depends on two things: people and process. Checklists: One of the biggest struggles with any business as it grows is the ability to transform tribal knowledge into repeatable processes. A combination of checklists, simple step-by-step guides and templates. Even airline pilots with thousands of hours of experience use a checklist before takeoff. Why? Because a written form...

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Small Business, Big Lessons: Small Business Saturday

As a small business, are you leveraging Small Business Saturday? Always the first Saturday after Thanksgiving, falling this year on November 25, Small Business Saturday is a dedicated day that promotes shopping local nationwide. Started in 2010, the yearly celebration of local commerce has continued to grow and gain traction, highlighting conventional shopping in a local brick-and-mortar establishment. More often than not, a small local business is run by someone that lives in the community, so Small Business Saturday is more than just an opportunity for bigger sales numbers and foot traffic – it’s also a great way to...

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Small Business, Big Lessons: The Gift of Feedback

There’s one constant about feedback, and it’s that we all love to hear praise. It makes us feel that warm, fuzzy feeling – and it reinforces that you’re making the right choices. Praise makes us feel like we’re not wasting our time. But, what happens when you receive negative feedback? Actively seeking out feedback: It’s all too easy to cringe away, to attempt to rationalize that negative feedback is just bad advice, the viewpoint of someone who doesn’t know what they’re talking about. It’s easy to ignore, because it doesn’t reflect your view of the world. These behaviors are...

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Small Business, Big Lessons: Decisions, Decisions

In your day-to-day business operations, how do you make decisions? Have you ever been under stress and made a less than optimal choice? Are people on your team empowered to make the call? Every business needs a framework for making decisions, for handling tough calls. By have a structure in place, the odds of making a good decision for your business are increased – an important advantage in the day-to-day chaos of business. What is the most important item for your industry or sector?  The first step to an effective decision-making framework is to understand what is important to...

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Small Business, Big Lessons: Technology & Liability

A small business owner experiences enough daily challenges, but one in particular may end up costing more money than most would expect. If your point-of-sale system is not able to accept EMV cards – more commonly referred to as “chip cards” – then you may be liable for fraudulent or contested transactions. The recent shift toward chip technology and accompanying merchant liability for not adopting said technology began a few years ago. The first major push for large-scale adoption began in October 2015, and the second shift is underway this year. Changes affect everything from ATMs to gas pumps,...

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