Gregory Woloszczuk

You have heard and probably said yourself that the people on our team are our most important asset. What have you done lately to invest in them? Do you have a clear development plan in place? Plans help both near-term success and long-term retention of employees. They need to include both short term 0-24 month investments as well as a rolling 2+ year plan. The plans must align to the business and employee needs with clear measurements. Below are a few methods to develop your team and a template to track the budget and success. 1)    OJT (On the Job...

Regardless of the business you’re in, competition never gets easier. If you read the news, it doesn’t take long to notice just how many long-established businesses are closing their doors, or just barely hanging on. From big box retailers to local restaurants, no one is immune to competitive pressures. Despite all that, many small businesses continue to thrive. But how? There’s a number of critical success factors to take into account: value to your customers, consistency and engagement being three examples. Customer Value – Customer value starts, obviously, with the customer. What the customer needs, how your business can...

When the best athletes hit a plateau, a point where they find it difficult to keep improving, it’s common for a professional to be brought in. A trainer, a coach, someone to help them move past a prior peak and toward new success. If you find yourself starting to coast, maybe it’s time to bring in a coach!

In April, the European Union passed the General Data Privacy Regulation. The GDPR goes into effect on May 25 this year, and is focused on the core issue of regulation that gives citizens of the EU more control on how their personal data is collected and used. This is especially critical if you market internationally, and your business may have already received GDPR compliance information, along with new terms and conditions to accept from companies supplying your marketing automation tools. The United States is also looking to implement similar laws. There are quite a few high-level concepts to cover...

Live radio remotes were once commonplace, and though they’re a bit less so these days they’re still an excellent way to engage with the local community. A well-done live radio remote can be an effective part of your overall marketing plan, and provide a boost to the visibility of your business. Today’s we’re going to walk through some of the considerations and expectations for remote broadcast success. 1)    Reason for the remote – A live remote is a special occasion! It’s a unique experience and setup that flips the script on a normal broadcast. Celebrations are typical setups for live remotes...