Gregory Woloszczuk

Regardless of the business you’re in, competition never gets easier. If you read the news, it doesn’t take long to notice just how many long-established businesses are closing their doors, or just barely hanging on. From big box retailers to local restaurants, no one is immune to competitive pressures. Despite all that, many small businesses continue to thrive. But how? There’s a number of critical success factors to take into account: value to your customers, consistency and engagement being three examples. Customer Value – Customer value starts, obviously, with the customer. What the customer needs, how your business can...

When the best athletes hit a plateau, a point where they find it difficult to keep improving, it’s common for a professional to be brought in. A trainer, a coach, someone to help them move past a prior peak and toward new success. If you find yourself starting to coast, maybe it’s time to bring in a coach!

In April, the European Union passed the General Data Privacy Regulation. The GDPR goes into effect on May 25 this year, and is focused on the core issue of regulation that gives citizens of the EU more control on how their personal data is collected and used. This is especially critical if you market internationally, and your business may have already received GDPR compliance information, along with new terms and conditions to accept from companies supplying your marketing automation tools. The United States is also looking to implement similar laws. There are quite a few high-level concepts to cover...

Live radio remotes were once commonplace, and though they’re a bit less so these days they’re still an excellent way to engage with the local community. A well-done live radio remote can be an effective part of your overall marketing plan, and provide a boost to the visibility of your business. Today’s we’re going to walk through some of the considerations and expectations for remote broadcast success. 1)    Reason for the remote – A live remote is a special occasion! It’s a unique experience and setup that flips the script on a normal broadcast. Celebrations are typical setups for live remotes...

The tradition of “spring cleaning” doesn’t end at the home. A small business also needs care and attention, and there’s no better time than the present. Keeping your business literally and figuratively tidy as the seasons change will free up physical and mental space, reduce warm weather-related issues and give you an opportunity to use some creativity in your business. Let’s look at some areas that could probably use some sprucing up: 1)    Maintenance – Before temperatures really start to spike, have your HVAC inspected and any refrigeration equipment maintained. Worn belts, plugged filters or low refrigerant always appear as a...

All too often, small business owners get lost in the day-to-day operations. It’s easy to forget to take time to plan, to balance strategy with operations. A successful business needs to be simplified and streamlined – and a successful small business owner could potentially hand off a part of the business to someone else without sacrificing efficiency or quality. That’s routine marketing! Rather than scrambling to pull together a marketing campaign before typical annual events, how much time would you reclaim if you were able to plan once and then essentially put your plan on auto-pilot? Between Mother’s Day,...

Sales Funnel – Predicting Revenue Do you have a sales funnel? Regardless of your business – yes, you do have a sales funnel. The funnel may just not be documented. The purpose of a sales funnel is to understand the number of leads needed to generate a target revenue. Let’s look at the high-level steps to begin your journey toward having a predictable revenue model. The model will also provide a way to and gain insights on where deals are stuck or lost. It is a data-based methodology to assist with decision making and focus on specific areas to...

We’ve discussed considerations for finding a location that meets your business needs, touching on TICAM (taxes, insurance, and common area maintenance) and other potential impacts to your business. Today, we’ll be taking a look at leases, and a few areas that can have unexpected negative outcomes. A small business is started with a dream and a positive outlook. If a small business owner didn’t think positive, they would never make the decision – and take the risk – of starting their own business. There are plenty of risks in business, and even something as basic as a lease itself...