Yik Yak is a social media network that allows users to anonymously post messages that can be seen by other users in their area.

The app has been under scrutiny, as of late, as some colleges and universities across the nation have banned its use. Schools do this by denying access to the app on the school’s wireless networks – leaving the option open for those on campus to access the app through their data network.

Specific to UNC’s campus, Yik Yak has been controversial after a bomb threat was made on the social media platform. Offensive statements were also posted on the app during the “Black Lives Matter” movement on campus.

UNC Vice Chancellor of Student Affairs Winston Crisp issued the following statement questioning the need for Yik Yak:

“We are aware that some people use insensitive and hurtful language on Yik Yak. One of the difficulties we have with the site is that students and others who post messages do so anonymously, and there’s no accountability for their actions. Yik Yak adds little to no value to our community and creates more problems for our students than it will ever be worth. We want Carolina to be a place where people feel comfortable talking about race and other issues, and we are working hard to create opportunities for them to do that in a constructive and respectful way.”

Some feel that banning the app will impose on free speech. What, if any, action UNC officials will take against the social media site remains to be seen.

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