The Orange County Board of Commissioners has unanimously approved a new county slogan — “Around the Corner, Ahead of the Curve.”
The slogan will be placed on a new county interstate sign and will replace the former slogan “You’ll Be A Fan For Life.”
“We heard from many people who said ‘if you’re looking at that sign that says Around the Corner, Ahead of the Curve, it makes you want to pull off and ask more questions,'” said Laurie Paolicelli, executive director of the Orange County Visitor’s Bureau.
The board’s decision is the culmination of months of work that included resident submissions and public input on their favorite slogans.
“By week one, we had 270 suggestions.” said Jan Bolick, general manager of WCHL, which was a sponsor for the slogan contest. “By week eight, we had 892. We were thrilled by the participation and the enthusiasm and the interest.”
Of the hundreds of submissions, the county received a wide range of options, from vulgar to funny, including one submission that read “Orange You Glad We Didn’t Say Banana.”
But the commissioners went against the public favorite, “Visit Today, Stay For Life.” The slogan received the most votes, nearly 100 more than the new slogan, but commissioner Mark Dorosin explained why he voted against the popular opinion.
“‘For Life’ also has an incarceration quality,” he said. “It’s like you can never leave. It’s like The Village.”
The commissioners also voted to change the graphic on the sign from the county seal to the county logo.
The new sign will be placed in the same location as the current sign, on I-40 at mile marker 269, heading west.
Related Stories
‹

Carrboro Man Arrested, Charged With Sexual Exploitation of a MinorThe Orange County Sheriff’s Office arrested a Carrboro man Monday and has charged him with multiple counts of sexual exploitation. 42-year-old Michael Robert Westendorf faces six felony warrants for second-degree and four counts of third-degree sexual exploitation of a minor. Second-degree exploitation includes duplicating material containing a visual representation of a minor engaged in sexual […]
![]()
Conversations We Need to Have: Paul Slack on Juneteenth in Orange CountyOrange County Chief Civil Rights Officer Paul Slack spoke with 97.9 The Hill's Andrew Stuckey on Monday, June 1st. They spoke about the national recognition of Juneteenth as a federal holiday and an opportunity to celebrate progress. Additionally, they discussed the upcoming Orange County Juneteenth celebrations happening in Hillsborough on June 12th.

Local Government Meetings: June 1-5, 2026This week in local government: budget decisions for Orange County, Carrboro, and Durham, and the final vote on a CHCCS school closure.

Facing Pressures In All Directions, Orange County Commissioners Near Budget DecisionOrange County Commissioners are holding a public hearing on next year's budget Thursday, May 28, with major decisions yet to be made.
![]()
Orange County: Budget Amendments, Memorial Day, Upcoming Public HearingChair of the Orange County Commissioners Jean Hamilton spoke with 97.9 The Hill's Andrew Stuckey on Wednesday, May 27, discussing county news and events. She discussed the recent movement on the budget, which as seen a flurry of amendments as commissioners and staff try to reconcile some tough budget choices without raising property taxes. She also previewed the upcoming public hearing on the budget, reviewed Memorial Day events in our community, and more.

Rabid Raccoon Reported By Orange County After Altercation With Two DogsOrange County Animal Services said Wednesday it confirmed a positive case of rabies in a raccoon found in Chapel Hill. The raccoon was sent for testing by OCAS on Saturday, May 23 after it got into an altercation with two dogs. The condition of the dogs is unknown. It was found by animal control near […]

Gov. Stein Appoints Orange County Residents, Including Sheriff, to Advisory BoardsNorth Carolina Gov. Josh Stein appointed five Orange County community members to the Historic Hillsborough Commission and two other boards.

Garbage Collection, Local Transit and More: How Memorial Day Will Impact Local ServicesThe observation of Memorial Day Monday, May 25 will affect local government services around the Orange County community. Here’s what residents can expect: Town of Chapel Hill Memorial Day is an official town holiday. Most town and other administrative offices will be closed. Residential trash will not be collected on Monday, with the make-up day […]

Carrboro High Students Dismissed Early Due to Piedmont Electric Power OutageMore than 7,000 Piedmont Electric Cooperative customers in Orange County lost power Friday due to a transmission issue affecting substations.

Orange County Visitors Bureau Executive Director Laurie Paolicelli Announces RetirementLaurie Paolicelli recently announced this year will be her last as executive director for the Orange County Visitors Bureau.
›