The Orange County Board of Commissioners has unanimously approved a new county slogan — “Around the Corner, Ahead of the Curve.”
The slogan will be placed on a new county interstate sign and will replace the former slogan “You’ll Be A Fan For Life.”
“We heard from many people who said ‘if you’re looking at that sign that says Around the Corner, Ahead of the Curve, it makes you want to pull off and ask more questions,'” said Laurie Paolicelli, executive director of the Orange County Visitor’s Bureau.
The board’s decision is the culmination of months of work that included resident submissions and public input on their favorite slogans.
“By week one, we had 270 suggestions.” said Jan Bolick, general manager of WCHL, which was a sponsor for the slogan contest. “By week eight, we had 892. We were thrilled by the participation and the enthusiasm and the interest.”
Of the hundreds of submissions, the county received a wide range of options, from vulgar to funny, including one submission that read “Orange You Glad We Didn’t Say Banana.”
But the commissioners went against the public favorite, “Visit Today, Stay For Life.” The slogan received the most votes, nearly 100 more than the new slogan, but commissioner Mark Dorosin explained why he voted against the popular opinion.
“‘For Life’ also has an incarceration quality,” he said. “It’s like you can never leave. It’s like The Village.”
The commissioners also voted to change the graphic on the sign from the county seal to the county logo.
The new sign will be placed in the same location as the current sign, on I-40 at mile marker 269, heading west.
Related Stories
‹

Chapel Hill And Carrboro Hold Third No Kings Day, Joining Communities NationwideChapel Hill and Carrboro residents participated in the third No Kings Day on Saturday, Mar. 28, protesting President Donald Trump.

Orange County Commissioners Explore Options for Expanding Affordable Housing in MebaneOrange County’s recently met with Mebane to discuss ways to plan for the future of the city and how to accommodate its growing population.

'Recreation for Folks from Orange County:' Commissioners Further Plans for Millhouse Road SiteOrange County is continuing to make progress on its plans for a recreational playing field facility north of Chapel Hill.

In Carrboro and Orange County, A Push Back Against PollutionThe Carrboro Town Council and Orange County Commissioners both passed resolutions this week to tackle climate change.
![]()
Orange County: Commissioner Jamezetta Bedford With Meeting Recap, Orange County Property for SaleOrange County Commissioner Jamezetta Bedford spoke with 97.9 The Hill's Andrew Stuckey on Wednesday, March 11, discussing county news and events. She recapped this week's Orange Couny Commissioners meeting, which heard updates on the county's 2050 Land Use Plan, as well as appointment to boards and commissions. She also discussed some property that the county is selling, and the process they have to go through to sell that property. She also discussed the recent midterm elections, which saw her win reelection and the recently opened state senate seat in Orange County.

I-40 Off-Ramp in Orange County Set for Overnight Closures, Concrete RemovalThe North Carolina Department of Transportation announced Monday it will begin conducting nightly closures of the west-bound off-ramp from I-40 to North Carolina Highway 86.
![]()
Tariffs Are Teases: The Effect of Tariffs on the Adult Goods IndustryIn the show's debut episode, Aria dives into how recent tariffs affect for consumers, manufacturers and retailers in the adult goods industry.

Orange County Sheriff: Suspect Captured in Stabbing Death of Hillsborough WomanOrange County Sheriff’s Office says it has taken 53-year-old Matthew Jared Vukmer into custody. Vukmer is charged with first-degree murder in the stabbing death of 54-year-old Paula Floyd at Vukmer’s Hillsborough home Friday morning. The sheriff’s office says an investigator working with the U.S. Marshals Carolina Regional Fugitive Task Force and the Capital Area […]

Wild Vehicle Pursuit Leaves 2 Orange County Sheriff's Cars Damaged, 2 Charged for Drug PossessionA cross-county vehicle pursuit on Wednesday resulted in two Durham residents facing several felony changes, as well as a pair of damaged Orange County Sheriff's vehicles and Alamance County properties.
![]()
Orange County: Election Reaction, National Association of CountiesChair of the Orange County Commissioners Jean Hamilton spoke with 97.9 The Hill's Andrew Stuckey on Wednesday, March 5, discussing town news and events. She offered reaction to Tuesday's midterm primary elections locally, which saw three fellow board members elected. She also recapped feedback from Commissioners who went to the recent Association of Counties conference in Washington, D.C., and more.
›