Think skin care is only important to women? Not in today’s world. More men are discovering the benefits of good skincare, but I have found that most men do not want to spend much time nor a lot of steps applying products. Men want to keep their daily regimens short and simple. 

In the morning: Cleanse, moisturize, protect.

Cleanse: Use a daily cleanser for your face instead of the bar of soap you use for your body. Cetaphil, Ceravae and Free and Clear are great over-the-counter products that get the job done.

Moisturize: This is an important step often skipped by men especially if he shaves everyday. Shaving causes skin to be dehydrated. It’s best to shave immediately after a shower when the skin is soft, or apply a hot towel to the face 2-3 minutes prior to shaving. Apply a moisturizer after shaving followed by sunscreen and avoid the aftershave products which usually contain alcohol and dehydrate the skin further. There are some great moisturizers in the Obagi, Neocutis and Avene product lines which also have rejuvenating elements. These products are available in dermatologists’ office and are not heavily-fragranced. 
 
Protect: Use sunscreen daily! Men spend a lot of time outside often without sun protection which has lead to men having a higher rate of skin cancer. Sunscreen should be an SPF15 or higher, and should be applied to the face as well as the neck, including the back of the neck, and ears. 

Time Saver! Use products that multitask, like a daily moisturizer that includes a broad-spectrum sunscreen. Elta MD Daily Moisturizing lotion SPF40 or Aveeno Daily Moisturizing lotion with SPF15 are great 2 in 1 products. 
 
In the evening:  Cleanse, moisturize and treat
Use a daily cleanser and moisturizer, and then apply a prescription strength retinoid cream like Atralin or Tazorac in the evening. A retinoid will help reverse sun damage, rebuild collagen and smooth your skin and is available by prescription from your dermatologist.
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