At a press conference earlier this week, the University of North Carolina System unveiled a new logo for its 17 campuses across the state.

System president Margaret Spellings said that the rebranding project was important to detail the important work being done across the UNC system but also to avoid confusion between the system and the flagship university in Chapel Hill. She also highlighted how important it was for the system to communicate its message and mission to residents across the state.

Overall, the project, which has been in the works since last April, cost $250,000 for a new logo and rebranding efforts.

On social media, the reactions to this new logo were… mixed.

But this is not the first time that North Carolinians have been disappointing by a new logo reveal for a town or state.

Last year, Charlotte unveiled a new logo in an attempt to rebrand the city. The Charlotte Regional Visitors Authority paid $25,000 for designs that combine the city’s name with a crown, likely in reference to the city’s nickname of “The Queen City.”

Not to be outdone, Raleigh also developed a new logo after mostly using the official seal for all city branding. The city paid $226,000 for the logo and rebranding efforts, which did not go over well with its residents.

Of course, scrolling further back into North Carolina’s history reveals more disasters with logo reveals. In 2015, the website Brand New ranked a new logo unveiled by the North Carolina Department of Commerce as the worst logo of the year. They said, “Not a single element in this logo is right, in concept or execution. It’s like they picked elements from a hat and then five different people were responsible for executing each element and then they put them all together and then issued a press release.”

Overall, the Department of Commerce spent $1.5 million on rebranding and advertising.

So while the new logo for the University of North Carolina Systems wasn’t exactly met with positive reviews, at least they didn’t spend a million dollars on it.

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