At a press conference earlier this week, the University of North Carolina System unveiled a new logo for its 17 campuses across the state.

System president Margaret Spellings said that the rebranding project was important to detail the important work being done across the UNC system but also to avoid confusion between the system and the flagship university in Chapel Hill. She also highlighted how important it was for the system to communicate its message and mission to residents across the state.

Overall, the project, which has been in the works since last April, cost $250,000 for a new logo and rebranding efforts.

On social media, the reactions to this new logo were… mixed.

But this is not the first time that North Carolinians have been disappointing by a new logo reveal for a town or state.

Last year, Charlotte unveiled a new logo in an attempt to rebrand the city. The Charlotte Regional Visitors Authority paid $25,000 for designs that combine the city’s name with a crown, likely in reference to the city’s nickname of “The Queen City.”

Not to be outdone, Raleigh also developed a new logo after mostly using the official seal for all city branding. The city paid $226,000 for the logo and rebranding efforts, which did not go over well with its residents.

Of course, scrolling further back into North Carolina’s history reveals more disasters with logo reveals. In 2015, the website Brand New ranked a new logo unveiled by the North Carolina Department of Commerce as the worst logo of the year. They said, “Not a single element in this logo is right, in concept or execution. It’s like they picked elements from a hat and then five different people were responsible for executing each element and then they put them all together and then issued a press release.”

Overall, the Department of Commerce spent $1.5 million on rebranding and advertising.

So while the new logo for the University of North Carolina Systems wasn’t exactly met with positive reviews, at least they didn’t spend a million dollars on it.

Related Stories
‹
One on One: Can’t Stop UNC’s Move to Raleigh
Editor’s Note: The UNC System has shared with Chapelboro.com that UNC President Peter Hans does live in the university president’s home. The column does not yet reflect that fact. Too late. It has already been done. The Spangler building that served as headquarters of the UNC System is dark and empty for the first time […]
UNC Student Hit by Stray Bullet at New Year's Celebration
A UNC student is recovering after being hit with a stray bullet at New Year’s celebrations in Raleigh. Kaitlyn Kong wrote in a post shared on Facebook that she and her roommate Allyson Cole were at First Night Raleigh on Monday night to welcome in 2019 when she “felt a sharp pain in [her] left […]
Chapel Hill Listed Among Best College Towns to Visit
With a rich basketball tradition and delicious local cuisine, it’s not a secret that Chapel Hill is a college town vacation destination. The online publication CheatSheet agrees, as they ranked Chapel Hill as the No. 9 college town in America to visit. Here is what the site had to say about the home of the University […]
Hongbin Gu to Speak at March for Science
The annual March for Science is taking place this Saturday in downtown Raleigh’s Halifax Mall. Chapel Hill Town Council Member Hongbin Gu, who will be speaking at the march, said that such a strong showing of support for the scientific community is especially important at a time like this. “I think that people are feeling […]
UNC Health Care Merger Talks Break Down
After months and secretive, and at times frustrating, negotiations, UNC Health Care will not be merging with another hospital system. UNC Health Care and Atrium Health – formerly known as Carolinas HealthCare System, based in Charlotte – have been discussing a new partnership that would have formed one of the largest hospital systems in the […]
Local Leaders Ask for Peaceful Protests in Charlotte
Eyes around the world have been focused on Charlotte over the last few days after an African-American police officer shot and killed Keith Lamont Scott – an African-American man – on Tuesday afternoon. Police officials say officers were going to serve a warrant at an apartment complex on Tuesday when they noticed Scott, who was […]
Charges Against UNC BOG Member Parrish Dismissed
A member of the Wake County Clerk of Court’s Office has told WCHL that the charges against Parrish have been dismissed.*** A member of the UNC Board of Governors is due in court Wednesday morning. 61-year-old R. Doyle Parrish is scheduled to appear in Wake County Court on a simple assault charge following his […]
UNC Posts Letter from SACS
UNC has made public the July 1 letter it received from the Southern Association of Colleges and Schools (SACS). That letter informed the university SACS was placing it probation for 12 months due to an academic fraud scandal in which more than 3,000 students received credit for bogus classes. Chancellor Carol Folt said in early […]
Fiber Internet In 2014?
"We’re hoping some of those connections start before the end of this year.”
'Together is The Only Path Forward': Orange County's Habitat for Humanity Hosts Affordable Housing Summit
Amid a shortage of affordable housing – both locally and nationally – the Orange County chapter of Habitat for Humanity recently held a summit to discuss how leaders can collectively aim to better address the issue.
›