Welcome to the Home Builders Minute!
In this recurring segment, Holly Fraccaro — CEO of the Home Builders Association of Durham, Orange and Chatham counties — takes a minute to interview one of the association’s members about their specific expertise in the current housing market. Whether it’s challenges or solutions, houses or homes, there’s always something new to learn.
This month, Holly spoke with Mr. Modernism himself, George Smart — CEO of USModernist, and NCModernist, a man uniquely qualified to talk about the “architecture you love!” Listen below as Holly and George discuss what makes a Modernist home, innovations happening in the space, the folks driving Modernist design, and a whole lot more!

George Smart
Meet Mr. Modernism
What defines a modernist home?
Who were the first builders of modernist homes
From a pricing standpoint, how are modernist homes tracking in this crazy environment
What are construction standards one would expect to find with a modernist home
What are some of the great innovations we’re seeing today that were born with the modernist home
What is important to consider when hiring an architect?
Details on upcoming September NC Modern House Tour
NCModernist has gone national, introducing USModernist
Learn about out of state and out of country modernist home tours
How do we find out more about modernist homes?