On Tax Day, April 15, hundreds of low-wage workers marched in Raleigh demanding better pay, specifically, $15 dollars an hour. They’re part of the Fight for $15, a nationwide effort to raise the minimum wage to $15, or at least up from the current rate of $7.25 an hour.
But Chapel Hill Mayor Mark Kleinschmidt notes there’s little political will at the state or federal level to make this happen. Instead, he says it’s time citizens vote with their dollars.
“Places like McDonald’s are asking us, ‘would this buy us some goodwill? Are you more likely to come to us if we start taking care of our employees?’ We have to say, ‘yes.’”
Local governments including the Towns of Chapel Hill and Carrboro, Orange County government and both local school districts have committed to paying their lowest-earning employees a base rate ranging from $11 to $13 dollars an hour.
What constitutes a living wage varies depending on location. It’s considered the amount a worker needs to earn to pay for food, childcare, healthcare, housing, transportation, and other basic necessities.
According to MIT’s living wage calculator, a single adult living in Orange County would need to earn at least $9.00 an hour. For two adults raising one child, that rate would need to be at least $18.50 an hour to make ends meet.
Kleinschmidt says low pay is a central factor in Chapel Hill’s affordable housing crisis.
“Yes, it’s true we don’t have an adequate supply to meet the need, certainly we need to work on the supply side of that, but we also need to work on making sure people are paid,” says Kleinschmidt. “If you’re at 30 percent of the median income, you’re going to have a hard time that’s affordable anywhere in the region, not just Chapel Hill.”
In Durham and Asheville, small businesses that pay a living wage can get certified by an independent group, allowing shoppers to choose to support their pay policies.
Kleinschmidt says it might be time for something similar in Orange County.
“We need to be responsive to efforts by companies who are looking for ways to enhance their reputations to say, ‘yes, you’re getting it right,’ whether they are national chains or local businesses.”
He cites Costco as a good example of how businesses can use a living wage policy to promote goodwill among consumers.
“There’s a way to be a better corporate citizen, and one of those ways is to treat your employees in a way that’s better than your competitors treat their employees,” says Kleinschimdt. “Not only are you attracting better talent and inspiring greater productivity, but you’re creating a competitive distinction between you and your competitors. Hopefully that goodwill will draw in more consumers.”
Related Stories
‹
![]()
Hillsborough: An Early Look at the Town's Affordable Housing Strategy (Aug. 25, 2026)Hillsborough Mayor Mark Bell speaks with 97.9 The Hill News Director Brighton McConnell on Tuesday, August 25.
![]()
On Air Today: South Creek Update from Beechwood Organization President Steven DubbSteven Dubb, the Principal and President of the Beechwood Organization spoke with 97.9 The Hill's Andrew Stuckey on Tuesday, August 18. He discussed the latest news from the South Creek development in the southern portion of Chapel Hill. He talked about the importance of having homes in a lower price range than is typical for Chapel Hill, the value of having 80 acres of nature preserve as part of the development, and what future timelines are for South Creek. He also shared some upcoming milestones, and more.
![]()
Chatham County Roundup: Pittsboro Mayor Kyle Shipp on Affordable Housing at Chatham Park and MorePittsboro Mayor Kyle Shipp spoke with 97.9 The Hill's Andrew Stuckey on Tuesday, July 14, discussing town news and events. They talked about the recent mid-July town meeting including some Parks and Rec updates, provided some new info on affordable housing at Chatham Park, and more.

Durham Tech Breaks Ground, Begins Construction on S. Briggs Avenue Affordable Housing CommunityDurham Technical Community College began early steps of construction at the site of its 124-unit affordable housing complex in April.

West End Building Company: Creating Alignment by Building Tiny HomesIn a housing market long defined by square footage and scale, a quieter shift is taking shape across Chapel Hill, Durham, and the surrounding Triangle, one that favors simplicity, flexibility, and a more intentional way of living.
![]()
Home is Where Lower Interest Rates Are: The Struggle for Affordable Housing in Chapel HillIn this episode of "Economics with Aria," host Aria Allen dives into how one economic policy can impact the general trend of affordable housing: interest rates.

Orange County Commissioners Explore Options for Expanding Affordable Housing in MebaneOrange County’s recently met with Mebane to discuss ways to plan for the future of the city and how to accommodate its growing population.

'Together is The Only Path Forward': Orange County's Habitat for Humanity Hosts Affordable Housing SummitAmid a shortage of affordable housing – both locally and nationally – the Orange County chapter of Habitat for Humanity recently held a summit to discuss how leaders can collectively aim to better address the issue.

On the Porch: Beth Bronson - For Orange CountyThis Week:
Beth Bronson is a 2026 candidate for County Commissioner of Orange County NC, in District 2. An Orange County native and UNC alum, Beth and her partner Dale, bought their first home in 2020 and rehabilitated their vernacular brick ranch into their forever home in the Mebane/Cheeks area. She has come up in both the local service industry and as a clinical researcher at one of the area’s top research hospitals. After working to ensure over-development did not change her neighborhood, she applied to multiple advisory boards, with current appointments on both the Planning Board and Board of Adjustments for Orange County.
![]()
Checking the Area Housing Inventory - Dec. 11, 2025The Hill's Andrew Stuckey speaks with Vice President of Advocacy for the Chamber For a Greater Chapel Hill-Carrboro Ian Scott, Policy Director for Carolina Forward and Chapel Hill Town Council Member Theodore Nollert, and President of the Orange and Chatham County Association of Realters Randy Voller. They discussed the current housing inventory in the Chapel Hill area, including how much and what type of housing is still missing, and what tools the community has to encourage more housing. They also discussed what they hope to see different in the area's housing market in 2026, and more.
›