So Donna and I were talking about going to Blockbuster or going on line to NetFlix and stream a movie. I opted for the stream since I had the laptop.
Browsing through the titles, memories sprang as I saw the title “Dr. Bronners Magic Soapbox.”
I used to use it all the time!
I remember reading the label, laughing, thinking it was neat and a bit crazy, and wondering who wrote that?
Being curious I added the movie to my stream list, thinking someday, I’ll have a chance to watch this.
Little did I realize it would be that same night as everyone conked out early, and it was just me and the remote control.
Until watching the moving, I didn’t realize there really was a Dr. Bronner rather than a mythical figure, the struggle, the family story, the message of world unity, and the purpose of the soap.
Nor how socially conscious and active the company is.
The story of Dr. Bronners Soap should be celebrated and taught just as Ben and Jerry’s Ice Cream, Well Spring Grocery, or Newman’s Own is.
How do you get over 30,000 words on the bottle label that were his life’s work of searching every religion for “Full Truths?”
The abbreviated version is:
1. CONSTRUCTIVE CAPITALISM IS WHERE YOU SHARE THE PROFIT WITH
THE WORKERS AND THE EARTH FROM WHICH YOU MADE IT!
2. WE ARE ALL BROTHERS AND SISTERS AND WE SHOULD TAKE
CARE OF EACH OTHER AND SPACESHIP EARTH!
If you remember the soap, use it now, like eccentricity, and social causes done well, you’ll like this movie.
Let me know what you think.
PS- I’m going out to the store now to pick up a bottle of Dr. Bronners peppermint soap.
Related Stories
‹

UNC Chancellor Shares Updates on 'Carolina Across 100,' Off-Campus InitiativesWhile classes start this week on campus, UNC is also working on several initiatives off of its campus to expand its footprint and influence.
![]()
New HARP Revisions (Home Affordable Refinance Program) will work.If your property (or someones you know) didn’t qualify for a low rate refinance before, this is worth checking out right now. HARP started in 2009 and had less than desired results because of falling home values. This meant that many people who put down 20% when purchasing were now required to obtain mortgage insurance […]
![]()
For Buyers - Which is better: a price reduction or a rate reduction?You see it everywhere in the Sunday real estate listings and online – “Price reduced $XYZ$ dollars.” When I speak with agents, I’m told the price is what begins the conversation and gets buyers to call. Without the right price, the phone does not ring. Agents know. This does make sense today, but the question […]
![]()
How are Pizza and Mortgages Similar?If you were eating lunch alone, which would you order, a large pizza or a personal pan pizza? With a large pizza, you would most likely eat a few slices, and bring the rest home to eat later. If you opt for a personal pan pizza, you are portion controlled, with no waste and no […]
![]()
The answer to most mortgage and tax questions is....Was just speaking with Mike Pearl, CPA and Private Wealth Manager about mortgage and tax solutions, positioning, problems, and planning. As we were speaking about this, Mike make the comment that that the answer to most mortgage and tax questions is….”It Depends….” As I thought about this, that response is much more than a cliche or avoiding of specific […]

Morinaga Celebrates Completed Mebane Expansion and 'Sweet Partnership' With North Carolina, Orange CountyThe Japanese candy company Morinaga held a ribbon-cutting ceremony Tuesday to celebrate the opening of its expansion Hi-Chew plant in Mebane.

North Carolina’s Electoral Future May Hinge on Rural Black Voters Who Feel Ignored by DemocratsRoughly 4 in 10 Black voters in North Carolina’s last presidential election said they live in small towns or rural communities.

North Carolina Supreme Court Throws Out Longtime Suit Over Education FundingOn Thursday, the North Carolina Supreme Court threw out longtime Leandro Case ruling and litigation over education funding in the state.

North Carolina’s Photo Voter ID Mandate Can Continue as a Judge Upholds the LawNorth Carolina’s photo voter identification law was upheld on Thursday, as a federal judge set aside arguments by civil rights groups.

'Keeping People Safe': North Carolina's Office of Violence Prevention Reaches 3-Year AnniversaryNorth Carolina's Office of Violence Prevention recently surpassed its three-year anniversary, continuing to use public health approaches to address the issue of gun violence.
›