Expectant Mothers

When I saw this sign (actually two of them) in front of Whole Foods, I smiled and thought, “Wow!  How cool!” 

It was the last thing I would have expected when I was expecting. 

It’s a good thing I’m not because both spaces were occupied.

When checking out, I asked the cashier about it.  He seemed proud.  Said expectant mothers are very appreciative.  

It seems like the signs boost the morale of insiders and outsiders, expectant or not.

A clever way to connect with customers.  Showing care and concern in  new, novel and unexpected ways.  Signs of good business.

Your thoughts?


copyright 2012 – Jan Bolick & Business Class Inc