This sign caught my eye over at the Aloft Hotel when they opened back in the fall.  I was reminded of it today when I went over there for a meeting.

Parking for Hybrid Vehicles OnlyThere are actually four of these green signs, reserving four spaces outside the hotel.    Non-hybrid vehicles are directed to a parking deck, so this is a nice perk for those driving – and parking – green.

Intentional or not, I imagine the signs also serve as a subtle and subliminal values reminder to those who work there.  And the rest of us too.

During today’s visit though,  these weren’t the only signs of good business I saw.

I’ll tell you more about it next week – after I gather more “evidence”.

Got any clues?

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