It goes against the grain, if you are a creative communications and marketing professional as I am, to tell people that you don’t use some of the social media tools out there, even the ones widely used. It’s simply not a good use of my time and resources, I tell them, to use every tool out there, nor is it strategically advantageous.

I don’t tweet even though I have an account. I’d be delighted to tweet for other people but it doesn’t work for me personally and professionally. I have a business Facebook page but I prefer to post to my personal Facebook page. I use it as a “magazine” for my family and friends and am a “fly” on my niece’s wall to read the things she ordinarily wouldn’t say in my company. In truth, I’ve played with almost every social media tool available these past two years and have nothing to show for most of them. At best, I’ve learned what not to do and can blog about what I’ve learned.

It takes some thought to figure out what matters, when to do it, and how to have the discipline to do it today, tomorrow and every day. As Seth Godin tells us, “Persist, ship something tomorrow.” Figure out the end result of whatever you are doing. Start small. See if it works for you and where it will naturally fit in your schedule.

Related Stories
‹
Talk Derby To Me
My favorite spring sporting event has to be the Kentucky Derby.  What stands out most during this historic horse race is difficult to decide…the sleek and athletic thoroughbreds, the diminutive yet wiry jockeys in their colorful silks, the thrill of the race itself or the chance for a long-shot filly to come from behind and […]
Parenting Page: It Takes a Village - Of Perspectives
This is a parenting page, about parenting Page. I am a child psychologist and a mother. So I specialize in children, yet I am human, thus I am full of knowledge and yet as full of emotions as any other parent. So I decided to write this Parenting Page since it might be informative and […]
Cabaret at PlayMakers
The crowd laughs, but […]
Political Power Grabs in 1875 and 2013
Republican Party. We need more moderate voices.” One of my longtime friends was tempting me, noting that his political party was in charge now. If I wanted to participate in the new regime in North Carolina, I should change my registration. “And,” he said, “we could use some […]
TABLE Celebrates its 5th Birthday
TABLE celebrated its 5th birthday with children of the South Estes Family Resource Center with a delicious and healthy carrot cake — made with carrots, whole grain flower, white flour and cream cheese icing. TABLE is a nonprofit providing hunger relief to at-risk kids in the Chapel Hill Carrboro area. They will be celebrating their […]
Sleep On It
Some mornings I wake up, check Twitter, and see the following: “The struggle is live today” or “I’m captain of the struggle bus this morning.” Did you ever think about what is the cause of the struggle? I’ll tell you: insufficient sleep. College students are probably the worst offenders when it comes to not getting […]
A Dangerous Eight Seed
Anyone who was channel surfing last Sunday had to stop and marvel at the Carolina-Miami game and how great that first half was. Even if they didn’t know the teams. That’s how good, and at such a high level, the ACC championship game was played. Both teams scored better than a point per possession, shooting […]
Light Sensitive at Nasher
Immediately upon entering the exhibit, one is greeted by images at once recognizable and disorienting. The photographs in “Light Sensitive” are not merely beautifully captured or distilled moments in time. Rather, they are hyper-consciously manufactured artistic works. In this exhibit the idea of photography as an unbiased portal into reality interacts powerfully with the more […]
The Luck of the Draw
Roy Williams wasn’t thrilled with the ACC's NCAA Tournament draw on Sunday night.
ACCT 2013: This Matters.
Who would say this tournament doesn’t matter? Try finding someone in the Greensboro Coliseum on Saturday afternoon who would tell you this is all just a big “cocktail party.” Not only was Saturday’s content potentially Maryland’s last ACC game ever, but every member of this particular UNC team was fighting to win their first tournament—of […]
›