A fresh sound could hit the airwaves in Hillsborough soon, as volunteers look to bring a new community radio station to life.
“Hillsborough right now is just crawling with all kinds of creative people and there’s this amazing critical mass of creative energy in the town and we thought that a community radio station would be a good way to catalyze it and provide an outlet for some of that,” says Bob Burtman, one of the organizers hoping to launch the low-power station.
The station, known as WHUP 104.7, will take to the air next May. Burtman says the organizers chose the call letters after finding more traditional choices were not available.
“WHUP came up and people were just going ‘WHUP, whoop, that sounds pretty interesting- that sounds like fun.’ Then there’s all these permutations like ‘put a whoopin’ on you’, or ‘big whup’, or one that’s probably not appropriate for broadcast. We all just sort of gravitated towards it.”
The station will broadcast a variety of music, talk and current affairs programming, but Burtman says the signature sound will be live music.
“We’re going to have a focus on live music, which is not being done in very many places. Live in-studio, live from various venues on a weekly basis, live from special events and rebroadcasts of live music. There’s a treasure trove of that out there floating around that has never been heard.”
The station will broadcast to a small geographic area, but will be accessible outside Hillsborough through online streaming. About 70 people are already volunteering their talents to the planning effort. The group is looking to outfit studio space in January and launch the station in the spring. To make that happen, organizers hope to raise $70,000.
The organizers are hosting the first WHUP fundraiser Tuesday, September 30, at 7 p.m. at the Mystery Brewing Public House in Hillsborough. The event will feature an evening of music by Yep Roc recording artist Josh Rouse.
Tickets are $5 and are available either at the door or in advance via etix. For more information, click here.
Related Stories
‹
![]()
Hillsborough Restaurants To Raise Money For Local RadioHillsborough radio station WHUP is getting a boost from local restaurants next week.

Howdy Hillsborough: Episode 29 - Local Radio!This week on "Howdy Hillsborough," Alexis and Eryk are joined by the fantastic Bob Burtman, president of WHUP in Hillsborough and host of the community radio station's flagship show, 3-D News, airing weekdays at 8 a.m.

Orange County Public Transportation Piloting Fare-Free Model in 2026Orange County Public Transportation will be piloting a one-year, fare-free model for its fixed-route transit services beginning Jan. 2, 2026. The Orange County Board of Commissioners approved the move at its Dec. 9 meeting. In a press release, the county government hailed the move as “an important step in testing strategies to expand mobility, promote […]

Orange County Communities to Interrupt Services for December Holidays (2025)Communities around Orange County will interrupt their normal service schedules during the upcoming winter holidays. Here’s what customers can expect: Town of Chapel Hill Town of Chapel Hill government offices will be closed from Wednesday, Dec. 24 through Friday, Dec. 26. Residential trash collection will not be affected. Yard trimmings will not be collected on […]

Top Stories of 2025: Flash Flooding From Tropical Storm Chantal Damages Region, Changes LivesPerhaps no singular event influenced the Orange County community's experience in 2025 more than Tropical Storm Chantal's floods in July.
![]()
Hillsborough: BRIC Settlement, Holiday Events, Solstice WalkHillsborough Mayor Mark Bell spoke with 97.9 The Hill's Andrew Stuckey on Tuesday, December 16, discussing town news and events. He discussed the ongoing saga around BRIC funding for local communities, including Hillsborough. He also talked about some recent holiday events, the upcoming Solstice Lantern Walk, and more.

Orange County Sheriff's Office Details String of Break-Ins, Larceny Charges Against 2 TeenagersThe Orange County Sheriff's Office formally announced criminal charges against a pair of 18-year-olds for a string of break-ins in November.

Orange County Board Makes CITEL Deal Official, Offers Tax IncentivesThe Orange County Board of Commissioners passed an agreement with CITEL to move its American manufacturing operations to Hillsborough.
![]()
Hillsborough: Chantal Recovery, ICE in the Triangle, and Holiday EventsHillsborough Mayor Mark Bell discusses an upcoming town board meeting, ongoing storm recovery, and future holiday events.

French Manufacturer Shares Plans to Relocate U.S. Operations to HillsboroughGov. Josh Stein’s office shared the French manufacturing company CITEL is planning on relocating its U.S. business to Hillsborough and will invest $12.5 million in the project.
›