The Coach K brand has added another top one-and-done class.

It’s almost become humorous, how these five-star high school recruits pick Duke for their one-year sabbatical before going to the NBA. As I’ve said before, this works great for the kids, who are already on can’t-miss NBA draft lists and need somewhere to play before they become eligible for the pros.

And it really doesn’t matter how they play, if they are pre-rated so high. Their publicity from recruiting through their one season at Duke keeps the Blue Devils in the headlines, on national TV and high in the polls, which helps lure the next class of one-and-dones.

Mike Krzyzewski has crafted for himself the best job in sports. He makes between seven and ten million dollars a year, and building his personal brand with Duke’s makes him even more rich and famous: Olympic coach, satellite radio show host, subtle endorser, BS artist about building brotherhoods.

Trouble is the one-and-done system doesn’t work so well for the schools since it has been implemented full scale. Duke and Kentucky have each won one NCAA tournament since 2010, and coaches know you have to be really lucky as well as mega-talented to build the right chemistry and teach these freshmen enough team basketball to translate into a championship contender by the post-season.

The beauty of what Coach K has done is that he will be 71 next month and doesn’t face the never-ending questions about retirement like Dean Smith did. These kids are planning to stay one year, and Krzyzewski guarantees them he will be there for their season at Duke. Which he will, until he retires.

His 12 years as USA basketball coach has infuriated his college peers because it has allowed him to work with Olympic pros and, in turn, he can sell recruits that playing at Duke is the best preparation for the NBA. He uses silly gimmicks like telling Zion Williamson that he and the other three top ten commits are a brotherhood. Generally, brotherhoods take more than one season and a half-year in school to form.

Even Coach K knows winning an NCAA title with a lineup of four freshmen all headed for the NBA is like catching lightening in a bottle, like his 2015 team that got lucky in the Final Four. He has three guys all the same size coming in next year to try their luck before they too take their brotherhood to the NBA.

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