The new North Carolina logo was named the worst logo redesign of 2015.
In September of 2015, the North Carolina Department of Commerce unveiled the new logo.
Governor Pat McCrory’s administration used $1.5 million to fund a branding effort for the state, which included the new North Carolina logo.  “In an increasingly competitive environment, it’s crucial for North Carolina to articulate at a glance all we have to offer,” said North Carolina Governor Pat McCrory. “The new look and messaging are reflective of the people and the assets that make this state such an inspiring place to live, work and play. North Carolina has great momentum and will be even stronger with support of a brand that pulls everything together.”
But, Brand New, which chronicles and critiques brand identity work by corporations and other entities, named the new North Carolina logo the “Worst of 2015.”  On the logo, Brand New explains, “Not a single element in this logo is right, in concept or execution. It’s like they picked elements from a hat and then five different people were responsible for executing each element and then they put them all together and then issued a press release.”
Brand New adds, “the concept is weak. The execution is deplorable.”
Other logos that made the list included one from the NBA’s Washington Wizards, outdoor retailer REI, and CareerBuilder.com.  Another state’s branding efforts also landed on the list. A new logo for Ohio’s tourism department was slotted at No. 7.
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On the Porch: Dr. Jim Crawford - September News RoundupThis Week:
Born into a blue collar and agricultural clan in rural Pennsylvania, Dr. Jim Crawford was the first in his family to graduate from college. Earning his PhD from the University of North Carolina, he taught US and World History at several universities in the piedmont North Carolina for several decades. He served as chairman of the Chatham County board of commissioners, and currently serves as trustee for Central Carolina Community College. He is a firm believer in American democracy and trusts that the constitution will hold firm now as it has in past crises despite the broken, distempered electorate.
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