So Donna and I were talking about going to Blockbuster or going on line to NetFlix and stream a movie. I opted for the stream since I had the laptop.
Browsing through the titles, memories sprang as I saw the title “Dr. Bronners Magic Soapbox.”
I used to use it all the time!
I remember reading the label, laughing, thinking it was neat and a bit crazy, and wondering who wrote that?
Being curious I added the movie to my stream list, thinking someday, I’ll have a chance to watch this.
Little did I realize it would be that same night as everyone conked out early, and it was just me and the remote control.
Until watching the moving, I didn’t realize there really was a Dr. Bronner rather than a mythical figure, the struggle, the family story, the message of world unity, and the purpose of the soap.
Nor how socially conscious and active the company is.
The story of Dr. Bronners Soap should be celebrated and taught just as Ben and Jerry’s Ice Cream, Well Spring Grocery, or Newman’s Own is.
How do you get over 30,000 words on the bottle label that were his life’s work of searching every religion for “Full Truths?”
The abbreviated version is:
1. CONSTRUCTIVE CAPITALISM IS WHERE YOU SHARE THE PROFIT WITH
THE WORKERS AND THE EARTH FROM WHICH YOU MADE IT!
2. WE ARE ALL BROTHERS AND SISTERS AND WE SHOULD TAKE
CARE OF EACH OTHER AND SPACESHIP EARTH!
If you remember the soap, use it now, like eccentricity, and social causes done well, you’ll like this movie.
Let me know what you think.
PS- I’m going out to the store now to pick up a bottle of Dr. Bronners peppermint soap.
Related Stories
‹

UNC Chancellor Shares Updates on 'Carolina Across 100,' Off-Campus InitiativesWhile classes start this week on campus, UNC is also working on several initiatives off of its campus to expand its footprint and influence.
![]()
New HARP Revisions (Home Affordable Refinance Program) will work.If your property (or someones you know) didn’t qualify for a low rate refinance before, this is worth checking out right now. HARP started in 2009 and had less than desired results because of falling home values. This meant that many people who put down 20% when purchasing were now required to obtain mortgage insurance […]
![]()
For Buyers - Which is better: a price reduction or a rate reduction?You see it everywhere in the Sunday real estate listings and online – “Price reduced $XYZ$ dollars.” When I speak with agents, I’m told the price is what begins the conversation and gets buyers to call. Without the right price, the phone does not ring. Agents know. This does make sense today, but the question […]
![]()
How are Pizza and Mortgages Similar?If you were eating lunch alone, which would you order, a large pizza or a personal pan pizza? With a large pizza, you would most likely eat a few slices, and bring the rest home to eat later. If you opt for a personal pan pizza, you are portion controlled, with no waste and no […]
![]()
The answer to most mortgage and tax questions is....Was just speaking with Mike Pearl, CPA and Private Wealth Manager about mortgage and tax solutions, positioning, problems, and planning. As we were speaking about this, Mike make the comment that that the answer to most mortgage and tax questions is….”It Depends….” As I thought about this, that response is much more than a cliche or avoiding of specific […]

On the Porch: Nora Gaskin - Conjuring Crime StoriesThis Week:
Author Nora Gaskin is a lifelong resident of the Durham-Chapel Hill area. Her latest is novel is "Lammie Loves Cubby". Nora has a bachelor’s degree in English with Honors in Creative Writing from UNC, and a Masters in English from the University of Washington in Seattle. She spent over 24 years as a stockbroker and financial advisor in the Durham office of a major investment firm. She retired in 2005 to focus on writing. She is the publisher at Lystra Books and Literary Services and the author of three novels and one nonfiction book. She lives and writes in Chatham County, inspired by her native landscape, her husband, and dogs. Her favorite word is "gratitude."
![]()
Therapy Smarts and Sen. Natalie Murdock on How HB696 Impacts Children and Families — On Air Today (June 15, 2026)Founder and CEO of Therapy Smarts Avani Shah and N.C. District 20 Sen. Natalie Murdock speak with 97.9 The Hill on Monday, June 15.

On the Porch: Steven Fenberg - What Funded America's Infrastructure?This Week:
Writer Steven Fenberg discovered Jesse Jones was reputedly the most powerful person in the nation next to President Franklin Roosevelt during the Great Depression and World War II. As chairman of the federal government’s Reconstruction Finance Corporation (RFC)—the nation’s indispensable infrastructure bank—Jones initiated and managed massive New Deal agencies that saved and expanded the nation’s economy and then shifted the RFC’s priority from domestic economics to global defense to fight and win WWII. Fenberg told this remarkable story as executive producer and co-writer of the Emmy Award winning documentary film “Brother, Can You Spare a Billion?” that was narrated by Walter Cronkite and broadcast nationally on PBS. Fenberg then wrote the biography “Unprecedented Power: Jesse Jones, Capitalism, and the Common Good.”

Viewpoints: Constitutional Changes Are Rarely NecessaryConstitutional amendments are supposed to be rare. They are supposed to matter. They are meant to alter foundational principles or governmental structure when absolutely necessary.

On the Porch: Terri Mitchell - Mentoring Women in TechThis Week:
Terri Mitchell is the founder of Accelerate Success, a program to help women develop the confidence, skills, and networks needed to thrive in STEM careers. She is a former IBM executive with more than 30 years of experience in the technology industry. Starting as a graduate of Le Moyne College with a degree in Computer Science, she held leadership roles across hardware, software, and systems businesses, culminating in her role as Vice President and IBM Integration Executive. Following her retirement from IBM in 2018, Terri became a founding member of Triangle Women in STEM and began the Accelerate Success program.
›