Want to know what folks are talking about on social media? Every weekday on 97.9 The Hill’s “This Morning with Aaron Keck,” Victor Lewis scours the Internet for the day’s top trending stories, from weird news to wacky crimes to odd business ventures and everything in between. Click here to listen back to all our past What’s Trending segments – and tune in to “This Morning” on 97.9 The Hill every weekday at 7:45 to hear What’s Trending live on the air.


Trending today: Victor digs into some interesting post-pandemic shifts in our collective behavior – like a huge spike in firework sales to individuals. That one may be easily explained – we all had to entertain ourselves in 2020, which meant buying our own pyrotechnics in lieu of those canceled public shows.

But what about the fact that sake sales are way down in Japan but way up in the US? That one has an explanation too – something to do with how Americans think of sake as a classy beverage, but Japanese folks just associate it with old people. It’s all about that social context.

Listen: