Want to know what folks are talking about on social media? Every weekday on 97.9 The Hill’s “This Morning with Aaron Keck,” Victor Lewis scours the Internet for the day’s top trending stories, from weird news to wacky crimes to odd business ventures and everything in between. Click here to listen back to all our past What’s Trending segments – and tune in to “This Morning” on 97.9 The Hill every weekday at 7:45 to hear What’s Trending live on the air.


Trending today: the rise of digital advertising, which now comprises over 70 percent of the trillion-dollar ad industry. That’s coming with its own issues, though – including a couple shady companies that promise ‘ad blocking’ but actually just deliver targeted advertising directly to you. Also, Victor shouts out billboards, and Aaron rags on podcasts (even his own).

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