Trending today: Myrtle Beach bans the Shibumi Shade, an increasingly popular beach accessory that was first created by a trio of UNC grads. Myrtle Beach also isn’t alone, leading Victor on a quest to discover why it is that beaches are even considering banning them in the first place. (Aaron thinks it’s all about money.) Also, Aaron gets increasingly delighted every time Victor utters the word “Shibumi.”

Want to know what folks are talking about on social media? Every weekday on 97.9 The Hill’s “This Morning with Aaron Keck,” Victor Lewis scours the Internet for the day’s top trending stories, from weird news to wacky crimes to odd business ventures and everything in between. Click here to listen back to all our past What’s Trending segments – and tune in to “This Morning” on 97.9 The Hill every weekday at 7:45 to hear What’s Trending live on the air.

You can also listen to “This Morning with Aaron Keck” on Spotify. Click here to follow Aaron and listen to all his segments, from local news to fun features to hard-hitting interviews.

What’s Trending is made possible by Dynamic Electric. Listen now:

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