
During his weekly radio show, “Hubert Davis Live,” Monday night, UNC men’s basketball head coach Hubert Davis confirmed he would be increasing the size of his coaching staff beginning next season.
“It’s needed,” Davis told Jones Angell. “There’s just so much stuff out there… so much on the plate that will take you away from doing the most important thing: coaching basketball.
“We’re going to hire a GM [general manager],” Davis confirmed. “We need a director of marketing and fundraising, for NIL, for program needs. There needs to be a video coordinator with graphics, recruiting coordinator, all those different kinds of stuff that have to be built out.”
The hiring of a general manager – the first in the history of the men’s basketball program – would mirror moves made by other programs around the country. Notably, Duke head coach Jon Scheyer hired a general manager shortly after assuming his role, and UNC football head coach Bill Belichick made general manager Michael Lombardi one of his first hires in December. The UNC women’s basketball program also employs a general manager.
Davis suggested the new hires would signal the turning of a new leaf for his program, despite his insistence this past fall that the men’s basketball program would not be a “transactional” one.
“The old model for Carolina basketball just doesn’t work,” he said. “It’s not sustainable. It has to build out, because there’s so many things in play: NIL, the transfer portal, agents, international players. You just need a bigger staff to be able to maintain things, and you need a bigger staff so I can do what I’m supposed to be doing, and that’s coaching basketball.”
Featured image via Associated Press/Chris Seward
Chapelboro.com does not charge subscription fees, and you can directly support our efforts in local journalism here. Want more of what you see on Chapelboro? Let us bring free local news and community information to you by signing up for our newsletter.
Related Stories
‹

Chansky's Notebook: ThrowbacksWritten by MICHAEL KOH It’s appropriate that Seth Trimble and R.J. Davis will both be honored at the Smith Center together. UNC will celebrate Senior Night against Clemson tonight, hoping to close out what has so far been a spotless home slate. Seth Trimble and Elijah Davis will both make their final Smith Center appearances […]

UNC's Seth Trimble Named ACC Player of the WeekAfter scoring 30 points in a win against Louisville and 20 in a win against Virginia Tech, UNC senior guard Seth Trimble was named the ACC Player of the Week Monday. Your ACC Player of the Week 🗣️ 🔗 https://t.co/4n6zsuhmPT pic.twitter.com/XwEMWKctA6 — Carolina Basketball (@UNC_Basketball) March 2, 2026 In addition to averaging 25 points per […]

UNC Basketball in the AP Poll: Men Up to No. 17, Women Up to No. 16The UNC men’s and women’s basketball teams both rose in the latest editions of the AP Poll, which were released Monday. The men’s team rose one spot to No. 17, while the women’s team rose five spots to No. 16. The No. 17 Tar Heel men won a pair of home games last week, defeating […]

Chansky's Notebook: Bigger ChallengesThe UNC men’s and women’s basketball teams took important steps forward on Saturday and Sunday and have positioned themselves well for March.

UNC Men's Basketball vs. Clemson (2026): How to Watch, Cord-Cutting Options and Tip-Off TimeUNC will host its final home game of the 2025-26 season Tuesday night when Clemson visits the Smith Center. It will also be senior night for Seth Trimble and Elijah Davis, who are playing their final home games as Tar Heels. If you aren’t attending the game in person, here’s how to follow along at […]

Contributions from Kyan Evans, Zayden High Key in UNC Men's Basketball's Win vs. Virginia TechIn UNC’s win against Duke in Chapel Hill Feb. 7, Kyan Evans played six minutes off the bench and Zayden High didn’t play at all. That was less than a month ago, but it may as well have been ancient history Saturday night. Evans and High both played more than 20 minutes in Carolina’s 89-82 […]

UNC Men's Basketball Fights Off Virginia Tech, Remains Unbeaten in Chapel HillUNC shot better than 60 percent from the field in the second half and Henri Veesaar matched a career high with 26 points as the Tar Heels beat Virginia Tech 89-82 at the Smith Center Saturday night. HEELS WIN.#CarolinaFamily | @WellsFargo pic.twitter.com/4CY8U0PT1X — Carolina Basketball (@UNC_Basketball) March 1, 2026 UNC’s win came after the two […]

UPDATE: R.J. Davis' Jersey Ceremony Scheduled for March 3 Game vs. ClemsonDavis’ jersey ceremony, originally scheduled for Feb. 23 and then postponed due to a severe winter storm in the northeast, is now scheduled for halftime of UNC’s game vs. Clemson at the Smith Center Tuesday, March 3. Tip-off with the Tigers is scheduled for 7 p.m. 🚨 RJ’s ceremony moved to Tuesday 🚨 The […]

UNC Men's Basketball vs. Virginia Tech (2026): How to Watch, Cord-Cutting Options and Tip-Off TimeUNC will be back in action at the Smith Center Saturday night when the Tar Heels host Virginia Tech. Carolina has won nine consecutive home games against the Hokies. If you aren’t attending the game in person, here’s how you can follow along at home: Broadcast Schedule Those hoping to listen on the radio can […]

Chansky's Notebook: Free Throw FolliesUNC is still riding high after its win against Louisville, but one glaring flaw could be its downfall: free throw shooting.
›