Last weekend players from Georgia Tech, Georgia and Northwestern took the field with the letters APU written somewhere on their uniforms. APU stands for “All Players United” and player advocates hope it is the beginning of a organized protest by players against the NCAA. This week Sonny Vaccaro, longtime NCAA critic and sports marketing pioneer, and John Sweeney, professor of sports communication at UNC-Chapel Hill, join us to discuss the implications of this movement for athletes, the NCAA and college athletics in general.