It’s hard not to be impressed by UNC sophomore, Harrison Barnes  on the basketball court. 

And then – there is the business side of Barnes.

A friend sent an article to me yesterday and while reading it,  I decided I had to share it with the readers of Good Business because of the excellent lessons it includes:

  • tailoring  pitches to the prospect
  • the importance of managing your own personal brand
  • and a few specifics on how to do it

Below is an excerpt and link to the article.  I hope you enjoy it the way I did.  Thanks to Jason Zengerle for the great article.  Thanks to UNC coaches for taiiloring their recruiting approach in just the right way so that Harrison Barnes could share his B&B talents with us.  And to Harrison for doing that in such an impressive way.

Here’s a excerpt from Moneyballer by Jason Zengerle

In the fall of 2009, Harrison Barnes was the best high-school basketball player in America. But the 17-year-old from Ames, Iowa, was more than just a hoops phenom. An honor student with a 3.6 GPA who, when he wasn’t honing his jump shot, would practice Bach and Chopin on his saxophone, Barnes was something of a renaissance man. So the college-basketball powerhouses trying to recruit him tailored their pitches accordingly.

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