Our pet lizard, Cricket, is about as thin as a toothpick,even though he eats approximately 20 live crickets a week. We just can’t figure out why he’s not getting bigger. So an associate for a pet retail store told me yesterday, ”…give him some calcium. It will make him bigger.”
Really? Should we get him a nutritionist, too?
“If it sounds too good to be true, Google it before you forward it,” says Seth Godin.
He’s got that right. The Internet is your customer’s lie detector. He’ll use it to find out who’s telling the truth.
Aim to be credible.