In celebration of the University of North Carolina’s triumphant 2017 NCAA® Division I men’s basketball national championship win, Coca-Cola® is giving Tar Heel fans a refreshing way to savor the sweet taste of a title victory.
Today, Coca-Cola is unveiling a limited-edition commemorative 12-ounce can to honor the team’s accomplishment and celebrate with North Carolina fans. Available in six-packs, the Coca-Cola cans feature the Tar Heel logo and salute North Carolina for its remarkable 2017 title run.
“Throughout the season, Coca-Cola has delivered Tar Heel fans delicious, ice-cold refreshment and the uplift they needed to cheer their team all the way to this special moment,” said Hager Rand, president, Durham Coca-Coca Bottling Company. “We value our longstanding partnership with the University of North Carolina Athletics and raise an ice-cold Coca-Cola to the Tar Heels men’s basketball team.”
As a proud partner of the University of North Carolina, Coca-Cola annually offers a variety of programs designed to refresh and excite its fans. These include consumer promotions and VIP experiences, product sampling and our proud support of the Coach Williams Fast Break against Cancer Breakfast.
“We are always thrilled to celebrate a national championship trophy right here in the Carolinas,” said Aimee Cox, Director of Sponsorship for Colleges and Universities at Coca-Cola Bottling Company Consolidated. “We invite University of North Carolina fans to make the limited-edition Coca-Cola cans part of their celebrations with family and friends.”
Beginning the week of April 17, Tar Heel fans can visit participating local retailers to purchase six-packs of the commemorative cans, while supplies last.
Coca-Cola is an official Corporate Champion of the National Collegiate Athletic Association.