The Tar Heel football team is gearing up for the 2014 season, but the recruiting process for 2015 is already in full swing. Head Coach Larry Fedora and his staff have their eyes on some big-time targets as they continue to build up the program.

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Inside Carolina’s recruiting guru Don Callahan highlights the effective recruiting pitches Coach Fedora and company are dealing out these days.

“Coach Fedora has been able to show that this program has a lot of potential and is a couple guys away from doing great things,” Callahan says.

Callahan says many recruits, especially within the borders of North Carolina, are really buying in to the promise of Coach Fedora’s rising program in Chapel Hill.

It’s leading guys like Shy Tuttle, a 300 pound defensive tackle who moves effortlessly across the field, to contemplate staying home to play top-notch college football rather than trekking to places like Alabama, Georgia and LSU.

“He’s a great player. He doesn’t look his size. When you see him move around, he just moves so fluidly for a kid his size. It’s just hard to fathom that he’s a 300-pounder. He’s the top guy,” Callahan says.

Callahan says Coach Fedora had the chance to bring a few key N.C. targets in to his office last weekend including Juval Mollete, Jalen Dalton and Emanuel McGirt. He pointed out the possible accomplishments the UNC football program can achieve if they all choose to stay and defend their home turf.

“One of the main recruiting tools that North Carolina used while they were on campus was to get a group of those guys together in Coach Fedora’s office and pitch to them the idea of what Carolina could be if it was able to keep the top in-state talent in state,” Callahan says.

Although Callahan stops short of labeling the group as a package deal, he says Coach Fedora’s message could collectively resonate with them.

“If one of those guys were to commit, it would definitely help with the others. There were some conversations, among the recruits, about basically what Coach Fedora was saying – going to North Carolina together,” Callahan says.

It certainly appears, slowly but surely, the Tar Heel coaching staff is changing the culture for Carolina football. Callahan says Coach Fedora now has an appetizing pitch to deliver to top recruits.

“You don’t have to go far away. You can come to North Carolina, play in the NFL, and you can do great things at North Carolina,” Callahan says.