Tiger Woods did not win the Wyndham Championship in Greensboro this weekend (that would be UNC alum Davis Love III), but his presence generated millions of dollars in revenue – not only for the tournament, but also for the city of Greensboro.

Deb Stroman of the UNC Kenan-Flagler Business School says this “Tiger effect” is unique in the world of sports – and is likely to last even if Woods never returns to the top of the game.

Stroman spoke with WCHL’s Aaron Keck on Monday. (They also discussed another significant economic story in the sports world: mounting pressure on the Washington <football team> to change its name.)