CHAPEL HILL – A new documentary on the Duke-Carolina basketball rivalry will premiere on Time-Warner Cable On-Demand Friday.

The documentary, entitled Duke-Carolina, the Blue Blood Rivalry, is adapted from the hard cover and eBook, Blue Blood, by Art Chansky, and had private showings in Durham and Raleigh this week. After its TV run, it will be available on DVD. Initial funding for the project came from the website Kickstarter, where people can give money for credit on the film, and then multiple private investors.

The high-definition documentary was produced by GreatestFan Films and Los Angeles filmmaker Jason Rem, with a team or more than a dozen associate producers and cameramen with unique access granted by the athletic departments at both Duke and UNC.

“I’ve always been interested in crowd-funding,” Hassan Pinto, founder of GreatestFan, told the News & Observer. “This proved to me that my friends who went to Duke or Carolina cared about the rivalry so much they were willing to donate to see this project come to fruition.”

Pinto is a former UNC soccer star who has been involved in digital media for years. His wife Maleata, also a producer on the film, is a graduate of Duke’s Fuqua School. Chansky is a UNC graduate and author of five books on Carolina Basketball. Rem has been a long-time fan of the rivalry.

“We made sure both universities were served properly,” Rem said. “And we treated both schools in the highest regard.”

The 90-minutes documentary takes viewers through a countdown to a typical game between the old rivals, with footage in both Chapel Hill and Durham as well as interviews with more than 100 players, coaches, fans and dignitaries from both schools and officials in Chapel Hill and Durham.

Never-before-seen interviews with Duke coach Mike Krzyzewski and UNC coach Roy Williams capture their personal feelings about the rivalry, which resumes Saturday night in Chapel Hill on WCHL-FM and ESPN.

To access the documentary on Time-Warner On Demand,  go to Movies On Demand (Channel 1000 in the Carolinas), then to MOVIES A-Z, then to MOVIES D-F and finally to Duke-Carolina/Rivalry.