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On Saturday, September 20, Southern Village will play host to the fifth annual Super Cooper’s Rockin’ Run and Family Festival – an event to raise funds for an organization that helps families struggling with childhood cancer.

Founded by Southern Village residents Elise and Justin Herman in honor of their son Cooper, the Super Cooper Festival has raised more than $400,000 in its first four years. This year’s event will include a 5K run, live music, food trucks, kids’ games, a live auction with former UNC basketball star Eric Montross, a performance by the Bouncing Bulldogs, and more.

It’s all to raise money for the Little Red Wagon Foundation, started by the Hermans after their own experience seeking medical treatment for Cooper, who was diagnosed with brain cancer at the age of 2. Without the help of friends, family, and supportive organizations, Elise says, the cost of travel and housing would have been as much of a burden as the cost of the treatment itself. Elise and Justin started the Little Red Wagon Foundation shortly thereafter, to raise funds to help house and support families going through the same experience – and even though Cooper passed away this year, at the age of just 6, their commitment to that mission hasn’t wavered.

Elise and Justin Herman joined WCHL’s Aaron Keck on the air Wednesday, along with George Linney of Fleet Feet, which is supporting the festival.


Visit for more details about the event and the foundation.

Register for the 5K at this link.