LOS ANGELES — Former Duke and UNC basketball stars will highlight a star-studded gathering for the West Coast premiere of the new documentary film Duke-Carolina, The Blue Blood Rivalry at the Staples Center on Sunday, February 9.

The Blue Devils and Tar Heels meet for the first time in the 2013-14 season the following Wednesday in Chapel Hill, NC. The Los Angeles showing will be held between NBA games hosted by the Lakers and Clippers on the afternoon and evening of February 9. Former and current NBA stars such as Rick Fox, Kenny Dennard, Kendall Marshall, Ryan Kelly and James Worthy are scheduled to attend, along with many other UNC/Duke athletes and celebrities who either have played in or followed this rivalry intensely over the years

The premiere is being staged by AEG. Tickets to the premiere are available at Eventbrite, click here to purchase tickets

The 90-minute documentary debuted on the East Coast to rave reviews last November. Based on the best-selling book, Blue Blood, by Art Chansky, the movie capsulizes a generic day in the life of a Duke-Carolina game, considered the greatest rivalry in college basketball and one of the best in all of sports.

“Art Chansky and I looked at the Blue Blood brand and decided to enhance it first by creating a picture / video eBook called Duke-Carolina, The Blue Blood Rivalry that enabled the rivalry to come to life,” said Hassan Pinto, Managing Partner of GreatestFan Films and Executive Producer of the documentary.

“Once we started filming for the eBook, we realized that we had something much bigger on our hands and that was a film that needed to be shared with the world.

“When we embarked to make the film, we didn’t want to follow the ESPN 30/30 format. By contrast, we wanted to create a hybrid documentary that was a mix of CBS’ Amazing Race, so we came up with a reality/documentary.

“We always felt that the Super fans understood the rivalry as well as anyone and we wanted to give them an opportunity to contribute to the story.”

“We think that the shooting style of this film will be recreated by other networks because of its revolutionary approach.”

“The key to our success was working with a group of people who were hungry, passionate and wanted to re-create how documentaries are filmed and presented.”

“It was important to ensure that everyone who was hired lived somewhere near Tobacco Road or spent time here to ensure the authenticity of the project.”

Head coaches Mike Krzyzewski and Roy Williams are interviewed throughout the movie, sharing their thoughts and anecdotes about being the current “caretakers” of the rivalry. Dozens of former players nationally known figures from sports, politics and the entertainment industry are also featured, but the soul of the documentary comes from fans of both schools, officials on each campus and those public figures in Durham and Chapel Hill who not only revel in this twice-a-year happening, but also have the responsibility to prepare for the two regular season games and control the celebration in aftermath of victory, wherever it occurs.

“This project was truly a love project for the University of North Carolina and a love project for our arch rival Duke University,” Pinto said.

Duke-Carolina: The Blue Blood Rivalry is available on Amazon, iTunes and other video retailers and the DVD will be in stores by February 1.