CARRBORO- Carrboro leaders are looking to lure tourism dollars by hiring professionals to market the town’s unique brand of cool.

The Board of Aldermen on Tuesday will consider negotiating a contract with local marketing firm The Splinter Group to develop a campaign to promote Carrboro.

The campaign will cost the town $18,000 during this fiscal year and could extend into next year.

The board will also review a $40 million dollar list of capital improvement projects. Sidewalks, greenways, road resurfacing and new vehicles top the list of big ticket items the town will invest in during the next five years.

The board meets at 7:30 p.m at Carrboro Town Hall. For a link to the full agenda, click here.