The Varsity Theatre in Chapel Hill is changing formats to become a first-run movie theatre.
This change will bring new releases to the theatre that has recently has been showing films once they are through their new release phase in other theatres.
This change will bring about increased ticket prices. The theatre has charged $4 for all seats, but that price will now increase to $5 for children 11 and under and $7 for adults for all showings.
“While we enjoyed running the theater as a discount movie house for the past 8 years, with the new multiplex in town we are waiting much too long to show movies at a discount rate,” theatre officials said in a post on Facebook. “We are making this change to better serve our customers. This will allow us to show movies as quickly as we can and keep our admission prices at a reasonable rate.”
The theatre raised over $50,000 through a kickstarter campaign in early 2015 to convert theatre projectors to digital in order for the theatre to remain open. The Varsity Theatre, with its historic marquee, has been a staple of downtown Chapel Hill for over 50 years.
The theatre has also seen recent success hosting “Improv at the Varsity” on Saturday night after the DSI Comedy Theater closed earlier this year amid sexual misconduct allegations against the owner.
The Varsity will begin showing first-run films on December 29.