The rebranding comes after the adoption of Form Based Code in 2014 set new guidelines for developers and investors in the area to move forward with new projects. Town partners began working with then businesses toward a renewal of the district under the new code.
The group agreed that calling the area “Ephesus-Fordham” was not appropriate because they are two street names rather than the name of a district.
According to a press release, the new name comes from combining Chapel Hill and Carolina blue.
The property developers in the district, which include Federal Realty, Regency Centers and Ram Development, have hired Liaison Design of Raleigh to lead the brand launch for the district.
More details on the district including maps and business listings available on the new website: bluehilldistrict.com