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By Sarah Shapard

The Business of Naming

By Sarah Shapard Posted October 19, 2012 at 6:32 pm

the business of naming
It takes a long time to come up with a name you think is relevant to your idea. Then a mere 30 seconds you find out online that your domain name is not available. It happens every time.

So what can you do?

You could come up with a name that has absolutely nothing to do with your business (think “Apple” or “Century21”).

You can find irrelevant names anywhere– on seed packets, the backs of cereal boxes, newspapers, in the pages of your child’s books or even when watching the weather forecast. Or you could look to nature for some ideas.

What else can you do?   

say what?

One of my classmates in my Fast Entrepreneur class had an idea for a domain name for her chocolate bar, but it had been taken by an Australian. So she came up with two more domain names–both of which are available– and she asked us to vote yesterday.

I like her chocolate, but if she went with one of the names, I couldn’t tell my friends about it. It’s a beautiful name but difficult to pronounce. I’d be afraid I’d get it wrong, so I’d shy away saying it.

Why would you do this to your friends? If someone can’t pronounce the name of your product, how will they tell their friends? And if they can’t say it, then they can’t sound it out phonetically to look up your website.
 

You want to make it easy for your friends to tell their friends.
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