The Unexpected at Whole Foods
When I saw this sign (actually two of them) in front of Whole Foods, I smiled and thought, “Wow! How cool!”
It was the last thing I would have expected when I was expecting.
It’s a good thing I’m not because both spaces were occupied.
When checking out, I asked the cashier about it. He seemed proud. Said expectant mothers are very appreciative.
It seems like the signs boost the morale of insiders and outsiders, expectant or not.
A clever way to connect with customers. Showing care and concern in new, novel and unexpected ways. Signs of good business.
copyright 2012 – Jan Bolick & Business Class Inc