By Sarah Shapard
  • Do You Have A Base In Cyberspace?

    December 5, 2012 at 9:50 pm

    Often the first thing people do is look you up online. So if you don’t have a website, odds are they will search for someone else. I might have gone somewhere other than Cynthia’s Tailor Shop if I wasn’t in need of a tailor to alter a pair of pants; somewhere that had a website.  […]

  • Pay. Attention.

    November 26, 2012 at 5:49 pm

    The beauty of understanding our losses is that you can begin to think about doing the opposite of what you are doing if what you are doing is not working. An issue:   Client: “I have a handful of clothes I’ve altered for customers whom I haven’t seen in several years.  “I’ll just have to […]

  • The Viral Spread

    October 26, 2012 at 2:13 pm

    I spent the night in Baltimore yesterday at the Radisson Hotel. It is a historic landmark in our country, and deservingly so. Its cathedral-like ceilings and brass signs remind me of the anti-smoking status quo in the early ‘20s. At the time it’d cost you $25 if you were caught smoking in the elevator.  Now […]

  • As Ubiquitous as the Common Toaster

    October 24, 2012 at 6:33 pm

    There’s an amazing story about a biologist who created a FDA-approved custom-built heating device to kill lice. According to his company’s regional manager, he spent years in the passionate pursuit of understanding how birds are affected by parasites, such as lice, mites, fleas and/or mosquitoes. So when his children came down with lice, he drew […]

  • Reptile in Need of a Nutritionist?

    October 21, 2012 at 6:34 pm

    Our pet lizard, Cricket, is about as thin as a toothpick,even though he eats approximately 20 live crickets a week. We just can’t figure out why he’s not getting bigger. So an associate for a pet retail store told me yesterday, ”…give him some calcium. It will make him bigger.”   Really? Should we get […]

  • The Business of Naming

    October 19, 2012 at 6:32 pm

    the business of naming It takes a long time to come up with a name you think is relevant to your idea. Then a mere 30 seconds you find out online that your domain name is not available. It happens every time. So what can you do? You could come up with a name that […]

  • Itching to Make…Cents

    October 8, 2012 at 3:47 pm

    Last week’s assignment was to create a pro forma budget. It is an “operating annual budget,” John Wyman tells us in class. If you don’t know what an operating annual budget is, it’s a list of numbers. To put it simply, it has revenues on one side and expenses on the other side. When you […]

  • Winging It or Planning?

    September 24, 2012 at 7:43 am

    My Fast Entrepreneur instructor and SCORE mentor, John Wyman, suggested this topic the other day for the blog,”……why do so many small businesses fail?” He gave us a list to read before our class next week. If I ran this list by a friend whose small business failed to thrive, he’d tell you that he […]

  • Beginning with a Business Concept

    September 17, 2012 at 6:28 pm

    You say you have an idea to sell. You say it’s a really unique idea. You also say no one else does it. If you run it by John Wyman, chances are he may ask if you’ve researched your idea. He may tell you that your industry is full of vendors selling your idea “because […]

  • Setting Out

    September 10, 2012 at 4:41 pm

    I’ve always felt excited by the idea of starting a business. My uncle was CEO of a major paper-making company. My father-in-law, now retired, owned a bank and a sock-making mill. Sears was a client. My three brothers-in-law construct, flip, rent and/or invest in residential and commercial real estate properties. One of them also owns […]